You’re disappointed. You had high hopes of building a flourishing site, but things didn’t pan out as expected.
It’s confusing too. After all, you followed the playbook on how to set up a successful site, content, and business model. You should have success because your research shows that your idea should do well.
You also hired an expert web designer, who created a gorgeous website. Your website has the right look-and-feel, and it’s comparable to some of the best websites in your niche.
And you created high-quality content following a well-thought-out publishing schedule. You researched the right keywords for your niche and created information-packed articles and videos. These alone should have created a tidal wave of responsive visitors.
Finally, you invested in high-quality paid traffic, following all the rules of AIDA. People did click on these ads, but didn’t stay long on your website.
Fortunately, if you’ve done the right things, then you may be only a couple of tweaks away from the success you envision.
First, learn about responsive web design requirements.
Second, learn about business intelligence requirements.
Let’s take a look at how deploying both of these powerful strategies can turn things around for you. They have more than enough firepower to get your website working the way it should.
What Is A Responsive Website?
A responsive website allows you to create a website that looks good on smartphones and tablets. As much as 30% of online shoppers use these devices to surf the Internet.
Besides attracting a bigger audience, a responsive website will improve your conversion rates and boost search engine visibility.
So how do you transition your current website into a responsive one?
Ask your web designer to choose a responsive framework, convert the code, and then review your website on multiple devices. Using CSS3 and HTML5 markup languages, he or she will be able to do this for you. Besides making your text more responsive, be sure to make your images responsive, too.
Although this may seem like a daunting renovation, the increased audience you’ll acquire will make it worth the time and effort.
But before you launch a project to improve responsiveness, get insights about your business using business intelligence.
What is Business Intelligence?
Business intelligence (BI) is an umbrella word. It’s like a universal set that contains sets. All other sets are subsets of it. In this case, the sets are apps, tools, best practices, and infrastructure. These components work in harmony with each other to access the information you need to improve your business. Once you analyze the information, you can make sound decisions on how to improve performance. A database will gather and sort through the facts and figures you need to know, presenting them in a form of reports and charts you can understand.
Essentially, you’ll get insights on what’s working and what’s not working in your business. You can then decide what to enhance, tweak, or abandon.
You will be able to look at all sorts of things.
- · How your marketing and sales strategy is working.
- · How efficiently you’re running business operations.
- · How each member of your staff is performing.
The primary benefit is that you’ll make informed decisions based on real information, not speculation.
Other benefits include:
- · An increase in your business revenues.
- · A decrease in your cost of doing business.
- · A higher level of efficiency in all your operations.
- · A competitive advantage over others in your industry who are just guessing about market supply and demand.
- · A reputation for providing outstanding customer service.
While it’s possible to set up a business intelligence system on your own, it’s advisable to work with a consultant to help you set up everything you need in the right way.
Once you do implement business intelligence, what can you expect?
Here are three possibilities:
1. An increase in sales because you better understand your customers’ needs, wants, and desires and can align your business to provide customer satisfaction. By analyzing customer data, you can take steps to get actionable results. For instance, you might be able to introduce new merchandise categories that are in high demand that you had not considered before. When you give customers exactly what they want, optimizing conversion rates happens effortlessly.
2. A decrease in shrinkage because you have better control of inventory. Shrinkage due to theft or poor warehouse practices leading to misplaced practices will be identified. As a result, you’ll improve cash flow as you’ll plug money leaks like buying excess inventory, losing track of merchandise, or buy slow-moving products.
3. An understanding of Web traffic. The use of analytical tools to see where your traffic is coming from will help you sort out where to spend your advertising dollars.
Snag That Winning Feeling
What’s the difference that makes a difference in a business? It‘s momentum.
You can get momentum by adopting responsive web design. You won’t have a static website that 30% of potential browsers never see because they are using a device.
You can get momentum by using business intelligence. You’ll be able to gather the information you need to know, and you’ll be able to make sense of it because you’ll have the tools to analyze your experiences in the marketplace.
Once you have momentum and things start to move in the right direction, you’ll snag that winning feeling.