Taking into consideration the fact that a great landing page could increase the number of people that access your website, it is quite understandable why you would like to get more tips on how to design it. Well, this article aims at exposing the secrets of a remarkable landing page, so if this is what you were looking for, then you should definitely read the lines that are to come.
What does it stand for?
In order to be able to create something like this, it feels quite natural to start by giving the definition of this item.
Well, as far as users are concerned, this is the webpage that is generated after they click on a hyperlink. A landing page requires performing a certain activity. So, these being said, one should definitely create a landing page because this will sell a specific product, it will get people to sign up, or to download and install software.
The call to action button
As you might have already imagined, a great landing page needs a call to action button in order for your users to be able to perform the actions that you desire. As a result, you will have to create a stunning one, but you will have to make sure that you are clear and direct when asking your clients to do a particular action. Also, it is important to keep things clear when you will state the results of the action that they will undertake, if you want then to click on your call to action button.
Another thing that web designers must pay attention at is the number of these items. If your page will be crowded with these buttons, then your website will seem chaotic and your users will be confused. Therefore, insert only a few call-to actions, so that your visitors will do exactly what you desire them to do.
When it comes to the call to actions people know that these are clickable. Thus, you should avoid surprising your clients with something different and you should use buttons for actions requiring a click. And last but not least, you should supply your visitors with all the details they need, so that they will feel secure when they will click on your call to action buttons.
Put the things that matter first
If you want to make people to stay on your page, you will have to state right from the beginning what is the purpose of your website, what you do, how you do it and which are your benefits. If you thought that you could take all the time you need in order to transmit this information, then you should know that you were wrong. When it comes to convincing people to stay on your page or to buy a certain item you have only five seconds. Therefore, be brief and fast, in order to make a sale and to gain a long lasting visitor.
Something that will make your visitors want to stay is your headline. As a matter of fact, the headline has only one task to perform and as a result, you will have to make sure that it will really send the right message. Well, if you want this to happen, then you will have to make it direct and to keep it short. Your visitors treasure their time and you should do the same, by making them understand what they will get, just from the headline. If you wonder where you should place the headline, then the answer is very simple: at the top of the page. This will grab your audience’s attention, especially if you will use a large font.
In conclusion, if you want to have a good headline you will have to use a short text, with a big font that will make people understand what the purpose of your service is. At the same time, it will help you a lot if you will insert a key phrase in the headline that will allow people to find you easier in the search engines.
Make it simple
If you want people to stay on your website, then you should welcome them with a simple landing page. In fact, if everything is crowded and cramped, then your visitors will feel exhausted and they will definitely give up on your page. So, make it simple by getting rid of the unnecessary items and text. Also, it would help you a lot if you picked only one primary call to action, which would state clearly the things that you want people to do. Also, you should definitely use the whitespace because this will add a lot to the simplicity of your landing page. Thus, if you really love the idea of having a simple landing page, you should insert a logo, a call to action, a video and a lot of whitespace. Your visitors will understand easier which the purpose of your website is and they will definitely become big fans.
Make it relevant
It is important for web designers to realize that if they want to be successful, then they should have relevant landing pages. To be more precise, these should be relevant to the visitors’ sources. So, if your client has clicked on your advertisement, with the idea on mind that he or she will download a certain program, then you would better offer this person exactly what he or she is looking for. If you will fail to do so, you will lose your credibility, which could actually be translated as losing your visitors.
As you can see it is very important to create an effective landing page, if you want people to undertake the actions that you desire. If you will take into consideration the pieces of advice that were offered above, you will definitely complete this task successfully.