Every web designer is aware that each work created must have some focal points- the places that should attract the eyes of the viewer. This article comes at your rescue and it offers you a few pieces of advice that will help you figure out which are the things you should do when creating something like this. However, before actually creating the focal points, one should take his/her time in order to analyze the project and realize what matters the most, where should these be placed or what is the color that would make this grab the attention.
Anyway, I will cut it to the chase and in the following lines I will present the most important factors that one should take into consideration when creating these important features. If you will follow these steps and if you will be serious about creating something really helpful for your users, then you will definitely be successful in this task.
Illustration
The graphics of your website are important, especially because they will make your audience notice the most important points. Not to mention that these are very entertaining and relaxing, and at the same time they offer your webpage an appealing and interesting look. Besides being attention grabbers, the illustrations also have the purpose of explaining the users the steps of various processes, and therefore you should not miss the great opportunity of including these “multi-tasking” features.
Another thing you should take into consideration is the fact that in case you must create a hierarchy of focal points, then illustrations will definitely help you achieve this goal. When creating this hierarchy the web designer should arrange the points of interest, depending on their importance. Therefore, a bigger illustration should be used for the most important matter, while some little ones should be saved for the other points that follow in rank.
Buttons
The most popular attention grabbers nowadays are the call to action buttons. People love these and they usually love to click them, just because they are curious to see certain photo galleries, restaurant menus, store offers, and so on. Besides that, they are very easy to spot: they are big, and they often come in red. So, placing buttons on your website will definitely catch the eye of your audience, who will become intrigued and curios. Just remember that famous line that Dee Dee (Dexter’s Laboratory) used to say: “What does this button do?”
Long story short, it would be a shame not to include buttons on your website because they are very effective: they are visible, people are accustomed to them and also, they offer valuable info to the visitors. However, web designers should be careful. It is not a secret that once people find that something is effective they tend to overuse that certain item. As a result, less is better in this case, otherwise your buttons will no longer be effective and useful.
Simple decoration
It goes without saying that simple decorative elements will help you put the emphasis on the most important points of your webpage. And, especially that these days people love minimalist and clear websites, you will have the chance to make your projects modern and useful at the same time. Everybody knows that the best way of creating great effects and of drawing the attention towards the most significant issues could be made through the use of colors and positioning. Certain techniques you could use in your advantage would be: the color contrast, the arrangement of the focal points, depending on their size or the utilization of various minimalist features.
Therefore, you should definitely think about the simple decoration, because your users love it (it is simple yet appealing), it is not time consuming (it helps the website load fast) and it will definitely play an important role at accentuating the most important and significant items of your website.
The whitespace
If you want to use as little effects and features as possible, and if you want to rely on the power of the whitespace, then you will definitely manage to draw the attention of your readers towards the focal points. Actually, it is important to realize that the whitespace has quite numerous advantages and that it represents a great manner of creating your focal points. In case you wonder why, then you should know that a white and clean space will make it possible for the visitors to notice and observe the features that are crucial for your website and that will help them achieve their tasks faster.
At the same time, if your website has plenty of white space, it means that there are fewer elements. As a result your readers won’t have to go through exhausting searches, in order to get the things they need. Obviously that this also means that you will gain loyal visitors, because usually people are more satisfied with a website that emphasizes the most important factors, without causing them too much stress.
The typography
Of course that, certain parts of the text of your website must be accentuated and thus become focal points. This is possible, by using a special typeface and by playing with the font size, the text color or the spaces between characters and lines. Ways of transforming your typography into a focal point would be, for example: using red (which is definitely an attention grabber), increasing the font size when necessary, even to certain extents of adopting a huge typography, or simply writing in bold or italic.
Anyway, one should not forget about this important manner of creating a focal point, because texts and their typography could really add a nice effect to your website and they could represent important attention grabbers.
In the end, it is important for web designers to think about this matter deeply, because people need to be guided when coming across new websites that might entertain or inform them. So, create focal points for your website and you will benefit from numerous advantages.