Tag Archives: design

Wireframing – definitely something you should learn about

If you want your creation to be successful and everlasting then you will have to construct it on a great foundation. One must make sure that his or her business is based on something real and concrete, so that it won’t be blown away by a small gust of wind. Believe it or not this “success recipe” works in web design, too. To be more precise, what I am trying to say is that a web designer should wireframe or prototype the web page first in order to do his or her job right.

1.What does it mean?

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When a web designer is wireframing it means that this person is creating the sketch of the future website. In other words, he or she is taking the first steps that will lead to a well-constructed web page. It is true that many designers prefer to keep this sketch in their minds and to go directly to work on the actual page. Anyway, although this process may take some of your time you should not skip it because as you are about to see, you may use it in your advantage. So, now that you know what wireframing is all about, you should read the following lines, in order to find out why you should use this technique.

2. Why should I use it?

The reasons why one should prototype the website first are pretty obvious from the definition stated above. Anyway, one should start by saying that this process will help the web designer be more organized. Organization is everything in a business. Therefore, if you want to create something clean, helpful and easy to use, you will have to structure your ideas, to visualize and to analyze them. But, this wouldn’t be possible, unless you had created a great sketch containing all your ideas and goals.
Further on, it is important for the people working on creating the webpage become aware of the fact that this process will help them create a connection with the clients. When designing a page for somebody else, you will have to give them a sketch illustrating the future project. As a result, when you will wireframe you will have to put your mind into it and to come up with something beautiful, so that your clients will agree with your ideas. In other words, it seems that in these particular situations wireframing is more a necessity rather than something that will facilitate your job, since it represents the connection between you and your customers.
One should acknowledge the fact that research is an important stage in creating something and as a result one should take this step seriously. As a matter of fact wireframe and research are connected, because when creating the prototype one needs to look for information and to use accurate data, in order to end up with something really good. In conclusion, another reason why you should wireframe is due to the fact that you need to do some research; and if you are not motivated to start this work, the wireframe technique will certainly help you in this sense.

3.What should this include?

These being said, we can move on to the next idea which deals with the things that you will have to focus on when wireframing.

To begin with, you could explain the use of certain elements or widgets. Although most of the web designers deal with this process during the development phase, you could take advantage of the wireframe and start explaining the functionality of your contents. It is needless to say that this will save your time and will also help you be more organized. At the same time, if you must present the prototype to your clients, your explanations will definitely make them understand your ideas better. Therefore, add some drawings or explanation paragraphs in your sketch, and you will see that your job will instantly become easier to do.

Again, another thing that you could do to make your job less difficult would be writing down the rules that your work will submit to. It goes without saying that if you have these rules in front of your eyes when designing and developing the webpage, you will definitely manage to include all the things you desire, without getting distracted.

Another thing that you should know is the fact that the wireframe will help you deal with the call to action buttons and the placement of various other elements on your page. Even if this point does not need a lot of details, it does not mean that you should not plan this efficiently. Therefore, take every aspect of your website seriously and construct a great wireframe in order to have a successful website.

4.What should I know about the wireframing phase?

The customer and the designer should work together in this particular moment of the website creation. Clients don’t know much about the technical stuff of creating a webpage, so this is basically the right time for them to speak and to present their ideas. The job of the designer is to take them into consideration and to make use of them while working. At the same time, the clients will have to understand that this is not the time to worry about the right colors, since they are presented with a mere sketch of what is to come. Also, he or she will have to accept the fact that his or her ideas will mix with those of the designer in order to construct something beautiful and long lasting.
Conclusion
As you can see, wirefreming is an essential step in creating a website. As a result, taking into consideration the fact that you have all the information you need, you should definitely create the prototype first and then proceed to constructing the page. You will finish your tasks faster and your customers will be pleased.

Aesthetics: Creating the Perfect Template for the Right Audience

Any successful blogger knows how important it is to tailor your site to your target audience. This involves everything from content creation to aesthetics and design templates. The blog’s content typically comes easy—after all, most people have a purpose and a topic in mind when they create a blog.

Aesthetics, on the other hand, can be a bit trickier. There’s no right and wrong answer when it comes to designing a WordPress blog, but there are certain guidelines and best practices you can follow to guide you on your way. Here’s a look at a few strategies for designing the perfect template for your blog’s target audience.

Get to Know Your Audience

As you start to brainstorm ways to appeal to your audience, take a step back and analyze who is really frequenting your blog’s stratosphere. Are the folks you’re writing your content for really the ones who are reading it? WordPress has a plugin that analyzes the traffic to your blog, and can help you pinpoint the demographic and geographic information about your site’s visitors. You may find this information helpful for tweaking your content strategy as well.

Offer Benefits Your Viewers Will Relate To

Even if your blog has a specialized focus, you might find that offering other topics that appeal to your viewers’ demographic groups solidifies their loyalty even more than your content. Become a sort of one-stop-shop for the things that your viewers are interested in. You can start enlisting the help of guest bloggers who write about different topics to give your site a breath of fresh air and change it up every now and then.

For instance, with the push toward digital streaming throughout the entertainment industry, people are constantly looking for the best Internet connection, so it’d only make sense to have a blog dedicated to helping people find the best Internet deals. And hosting a variety of blogs on such subjects will help drive in new traffic each and every day.

Recognize Psychological Principles

As with interior design, certain colors and shapes on websites invoke certain psychological responses in viewers. Here are some psychology-based principles to use in the design of your WordPress site:

  • Large headings attract attention more than images; the headline will determine whether visitors stay on your page or navigate away)
  • Image captions captivate readers; eyes naturally drift to the bottom of a picture to look for a caption. Psychologically, it feels like less work to read text that accompanies a photo
  • Less is more. The more choices web visitors have, the less likely they are to choose one.
  • Short width text will get more attention than long blocks of text. That is, shorter columns generally yield a better comprehension of the information given than long columns
  • Human faces drive attention. That is, viewers are more likely to follow the gaze of human faces looking at a prompt or photo than other graphics.
  • Certain shapes and colors spark subconscious emotional responses in viewers.

Learn From Your Audience and Your Peers

Don’t overlook the possibility of asking your audience for direct feedback. Poll your readers to find what they prefer, and determine their first impressions of your site. Their direct feedback could serve as a nice set of guidelines to help you pinpoint what areas you can improve upon.

Additionally, look to your peers for inspiration. Do you have a favorite blogger that you look up to, or aspire to mimic? Depending on your professional relationship (if you have one), you could benefit from reaching out to them to find what works well for their site, or how they came to decide on the template they currently use.

The WordPress platform has a huge selection of plugins and add-ons that you can use in the design of your weblog. Explore every resource it gives you. Ultimately every site administrator and every user has their own preferences and ideas about what works and what doesn’t. What are some of your personal ideas about WordPress web designs? Please feel free to share your thoughts with us in the comments below.

 

Five tips to create a great landing page

Taking into consideration the fact that a great landing page could increase the number of people that access your website, it is quite understandable why you would like to get more tips on how to design it. Well, this article aims at exposing the secrets of a remarkable landing page, so if this is what you were looking for, then you should definitely read the lines that are to come.

What does it stand for?

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In order to be able to create something like this, it feels quite natural to start by giving the definition of this item.
Well, as far as users are concerned, this is the webpage that is generated after they click on a hyperlink. A landing page requires performing a certain activity. So, these being said, one should definitely create a landing page because this will sell a specific product, it will get people to sign up, or to download and install software.

The call to action button

As you might have already imagined, a great landing page needs a call to action button in order for your users to be able to perform the actions that you desire. As a result, you will have to create a stunning one, but you will have to make sure that you are clear and direct when asking your clients to do a particular action. Also, it is important to keep things clear when you will state the results of the action that they will undertake, if you want then to click on your call to action button.

Another thing that web designers must pay attention at is the number of these items. If your page will be crowded with these buttons, then your website will seem chaotic and your users will be confused. Therefore, insert only a few call-to actions, so that your visitors will do exactly what you desire them to do.
When it comes to the call to actions people know that these are clickable. Thus, you should avoid surprising your clients with something different and you should use buttons for actions requiring a click. And last but not least, you should supply your visitors with all the details they need, so that they will feel secure when they will click on your call to action buttons.

Put the things that matter first

If you want to make people to stay on your page, you will have to state right from the beginning what is the purpose of your website, what you do, how you do it and which are your benefits. If you thought that you could take all the time you need in order to transmit this information, then you should know that you were wrong. When it comes to convincing people to stay on your page or to buy a certain item you have only five seconds. Therefore, be brief and fast, in order to make a sale and to gain a long lasting visitor.

The headline

Something that will make your visitors want to stay is your headline. As a matter of fact, the headline has only one task to perform and as a result, you will have to make sure that it will really send the right message. Well, if you want this to happen, then you will have to make it direct and to keep it short. Your visitors treasure their time and you should do the same, by making them understand what they will get, just from the headline. If you wonder where you should place the headline, then the answer is very simple: at the top of the page. This will grab your audience’s attention, especially if you will use a large font.

In conclusion, if you want to have a good headline you will have to use a short text, with a big font that will make people understand what the purpose of your service is. At the same time, it will help you a lot if you will insert a key phrase in the headline that will allow people to find you easier in the search engines.

Make it simple

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If you want people to stay on your website, then you should welcome them with a simple landing page. In fact, if everything is crowded and cramped, then your visitors will feel exhausted and they will definitely give up on your page. So, make it simple by getting rid of the unnecessary items and text. Also, it would help you a lot if you picked only one primary call to action, which would state clearly the things that you want people to do. Also, you should definitely use the whitespace because this will add a lot to the simplicity of your landing page. Thus, if you really love the idea of having a simple landing page, you should insert a logo, a call to action, a video and a lot of whitespace. Your visitors will understand easier which the purpose of your website is and they will definitely become big fans.

Make it relevant

It is important for web designers to realize that if they want to be successful, then they should have relevant landing pages. To be more precise, these should be relevant to the visitors’ sources. So, if your client has clicked on your advertisement, with the idea on mind that he or she will download a certain program, then you would better offer this person exactly what he or she is looking for. If you will fail to do so, you will lose your credibility, which could actually be translated as losing your visitors.

As you can see it is very important to create an effective landing page, if you want people to undertake the actions that you desire. If you will take into consideration the pieces of advice that were offered above, you will definitely complete this task successfully.