One-page websites are not well thought of in the world of SEO, but there is a place for them. Done well, a one-page website works as an online brochure. Instead of handing out business cards, you can simply point your customers in the direction of your business’s website and let them check out the essential facts, including how to contact you. As one Adelaide SEO Company explains, search engine optimisation performs a similar role to what directories such as the yellow pages played in the early 2000s. Google, Bing, and other search engines provide results based on the user query – it’s up to businesses to provide the right information for SEO.
All you need is a domain name and Siteground hosting. The rest is easy, as setting a single page website takes less time than building a website with hundreds of pages. Once you have your site set up, your next problem is how to rank it.
It is easy to assume that ranking a one-page website is simple. After all, there is only one page, so how hard can it be? The reality is rather different. Ranking a single page website is actually rather tricky and you will need to approach the task from a different direction. So if you have a single page website here are some tips to get you started.
Larger websites rely primarily on content to attract site visitors. You can’t take this tack with a small one-page website. Instead, you will need to work extra hard to forge solid backlinks. The good news is that you will have more time to devote to link building, as you won’t need to mess around writing blogs.
Link building takes time to have an effect and a good array of backlinks rarely happens overnight. There are many ways to build links back to your site, including adding social share buttons and guest posting on relevant websites. Mix it up and try to build a diverse cross-section of links organically.
Links are extremely important when you have a single page website, but this does not mean you can get away with posting inferior content. On the contrary, what you need to do is abide by the rule ‘less is more’. Since you won’t have room for lots of content, what you do post needs to be excellent. Try to be as unique as possible. The better it is the more likely people are to share your content, which in turn will help you enjoy an increase in web traffic. You also need to include keywords, but be selective, as you won’t have room for multiple variations of different key phrases.
Divide Content into Coherent Sections
Since you don’t have multiple pages to work with, be sure to separate different sections of content using clear navigation and anchor links. Graphics will help you do this. The easier it is for readers to find what they are looking for, the less likely they are to bounce away in super quick fashion.
The beauty of a large website with multiple pages is that if one page of the site bombs, there are still other pages to attract readers. A one-page website doesn’t have the same advantage, so make good use of website analytics and use the data to make changes when necessary.
You need to be fully focused if you want to make your single page website a success, but it can be done if you put the effort in.