A blog is a personal thing for many people, kind of like an online diary. It is a cathartic place to off-load and share difficult experiences with anonymous strangers. For other people, particularly businesses, creating and maintaining a blog is done purely for SEO purposes. But whatever your reasons for building a blog, without a bit of effort on your part, nobody is going to see it. So if you want to build a loyal readership, here are a few tips to help you increase your blog traffic.
Write Great Content
Content is king and it is important to adhere to this philosophy if you want to build a loyal readership. Blog content needs to be well-written, interesting, and above all, relevant. Search engines love unique content, so make a real effort to write from the heart and about subjects you know. Readers prefer authentic content that answers questions, highlights an issue, and provokes thought. If you tick these boxes, they will come back for more – and tell their friends.
Tag Your Posts
Tags help search engines and other bloggers find your posts, so use them. WordPress makes it easy to tag posts. However, you do need to choose the right tags: they should be relevant to the post.
You can’t get away with posting once in a blue moon if you want people to read your blog. Successful blogs are updated regularly; ideally at least two or three times a week. If this punishing schedule is too much for you to handle, you could always accept guest blogs to ensure content stays fresh, but make sure you screen posts before they go “live” to ensure they meet quality controls.
Encourage Social Sharing
It’s good to share! Readers like to share good content with their friends, so ensure they can do this quickly and easier. WordPress has lots of social sharing plug-ins. Look for a plug-in that has buttons for social networks as well as share via email.
Top tip: don’t provide too many share buttons. Stick to the main ones, i.e. Facebook and Twitter. Too much choice is confusing and likely to inhibit social sharing.
Promote on Social Media
Social media is a great place to promote blog content. Once you have written a fantastic new post, go on Facebook and Twitter and start telling people all about it. And don’t forget to provide a link back to your blog post.
The only caveat here is if your blog content is very personal and you prefer that your friends, family and work colleagues don’t know what you are writing. In this instance, telling everyone on your Facebook friends list about your dating “confessions” blog might not be such a good idea.
Link to Other Blogs
Linking to other blogs can help generate new readers by providing a quick route between related content and increasing the numbers of links back to your site.
Building a blog readership isn’t difficult if you are willing to put in time and commitment, but if you need results fast, look at hiring a Sioux Falls advertising specialist.