If you are a blogger, you are likely already aware of the fact that using visuals is crucial for your business. Individuals are attracted by images, causing them to take a second look at something they might not previously have been interested in. Having a blog means you need to research new and inventive ways to capture attention, while keeping the content fresh and relevant to what you offer your viewers. Rather than just search for an image off Google, here are four inventive ways that you can keep folks in awe of what you have to offer.

Consider Infographics When Trying to Make a Point

If you are trying to write a blog post that is persuasive, consider the benefits of using an infographic to help you illustrate that point. If you find creating these is too difficult, you can always enlist the help of a talented graphic artist. Infographics are common among people who want to list a variety of reasons why something should be done a certain way. Think of it as a mini essay with a bunch of pictures and facts thrown together, while illustrating a valid point. Infographics offer several functions as pictures in a blog. They can increase SEO, making it easier for folks to discover a blog just by searching online.

Use a Video Blog To Save Your Hands

Video blogs, sometimes called Vlogs, are becoming more popular, thanks to YouTube. Folks create videos that sometimes show demonstrations or other interesting things. Sometimes it is easier to do something than to explain it, so these people will create a Vlog that shows what they are trying to convey. It could be footage of someone mountain climbing, to the best practices when it comes to cake baking. If you don’t enjoy taking pictures of something several times to create visual content for your blog, this is an effective way of creating a visual. Best of all, folks will come back and watch the video again and again, allowing you to create more interaction, better brand recognition, and the chance to do follow ups for those who are interested in your content. Learn more about how to incorporate video into your blog.

Take Pictures From Someone Else’s Perspective

If you feel stuck an as though your visual content is not interesting, consider having someone else help you. This could be a professional or a friend. The important thing is, you want to capture it from their perspective. Consider how they will use the camera to help tell a story. You might find mountain climbing fun, but have a friend who frightened to try. You can have them take pictures that focus on how although mountain climbing is beautiful and awe-inspiring, it is also scary. Talk with them and see how they want to use camera angles and their perceptive to help you tell the story in a different way that can help you and your readers understand things from the perceptive of someone else. It is sure to stick in the minds of your readers, especially if they are used to seeing things your way. If you plan on having a blog that is heavy on the images, consider if you want shared web hosting, or something that is more private, and allows you to have more options when it comes to using your images.

Engage Your Viewers With a Contest

If you want to build further engagement with your viewers, think about having a contest. Challenge viewers to come up with different ways to portray something. This could be in the form of a drawing, a cartoon, or a picture that they take. Give them a topic and details of what you are looking for. You can choose to use the work of just one person, or cover a couple images that you really enjoyed. This not only gets readers excited about reaching out and showing off their skills to you, but you can also build relationships that go beyond blogger and reader. You may find someone who is a professional in the field of photography, and make a contact that way. Don’t discount the benefits of working with others and getting to know your readers.

No matter how you want to use images, these are a few of the different ways that you can bring attention to your blog. You will involve others, and bring new viewers in, as they become interested in what you have to offer.

Whether you’re building a website or blog for personal or business reasons, WordPress is one of the most popular content management systems out there and it certainly provides a safe and effective choice for your site. However, once you’ve signed up to WordPress and figured out your website name, it’s time to begin the hugely important task of putting your site together. For many WordPress site owners, this will mean choosing a WordPress theme. With literally thousands to choose from, you won’t have any trouble finding some that you like. But, what should you look for in a theme that’s going to suit your site well and keep your visitors happy too?

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#1. Responsive Design

One of the first things that you should do when selecting a WordPress theme is rule out any themes that do not come with a responsive design. With more and more people today using their smartphones and tablets to access the web, a theme that looks awful on an iPhone screen is never going to go down well. Along with irritating your visitors, an unresponsive theme can also wreak havoc with your SEO efforts and cause your rankings to drop, so they are best avoided as they’re quickly becoming a thing of the past.

#2. Simple Navigation System

When choosing your WordPress theme, it’s a good idea to put yourself in your visitors’ shoes and imagine what you’d like to find on your website. For most web users, being able to easily find what they want on a website is a very important factor that can easily sway their opinion of your brand. A simple, well-laid out navigation system that categorizes all the different parts of your site and makes anything easy to find should be one of the top priorities when picking a theme.

#3. Easy Customization

When starting your own website, no matter whether you’re doing it to bring in an income or for a personal venture, the last thing that you want is a site that looks exactly like somebody else’s! Because of this, using a theme that you can easily customize to fit in with your business or personal brand is essential. Opt for a theme that allows you to change colors, add images, and tweak the layout if needed to come up with a unique layout for your site alone. Don’t forget that you can also get in touch with the professionals at Snap Agency to put together a custom-made theme for you too.

#4. Plug-Ins

The type of plug-ins that you’ll need from your WordPress theme will depend on the purpose of your website. For example, if you’re planning to make an income from selling items online, then you’ll need to opt for a theme that is compatible with WooCommerce so you can set up an online store with a secure payment system. Make a list of the various features that you require from your theme to help you narrow your search down.

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At first glance, this would seem to be a rather elementary topic. After all, one of the best ways to tell your marketing strategy is working is whether or not you’re generating more revenue after a suitable time period has passed. However, while this is indeed a significant measure of failure or success, there are other aspects to consider.

Are You Seeing an Uptick in Traffic?

A strong marketing strategy is going to bring more people in to take a look. So how much of an increase in traffic are you seeing? How much of it is organic from search? How much came in directly from your advertisements and social media? Paying attention to where your new visitors are coming from will give you a strong idea of what’s working and what isn’t. When you see you’re getting better traction in certain areas, redouble your efforts in those to make them even more effective.

How Long Do Those New Visitors Stick Around?

More traffic is always a wonderful thing, but an even better thing is when those new visitors spend enough time on the site to see what it’s about—and buy something. In other words, your marketing efforts are definitely working when the majority of the new visitors to the site “take off their shoes and sit a spell.” Better known as your “bounce rate,” most sites see 50 to 55 percent of new visitors stay on the page. Anything over 60 percent is considered fantastic. In other words, your marketing strategy is working rather well when your bounce rate is 40 percent or less.

What’s Your Click-Through Rate?

If first-time visitors are drawn to your blog by your content marketing efforts, how many click through to your ecommerce pages? If you set up a store using free website templates  like those of a software provider like Shopify, you’ll get a suite of analytics designed to help you measure this activity. If you’ve successfully woven contextual links into your content as part of your marketing strategy, you should be seeing some pretty strong numbers in this area.

Do They Convert?

Obviously, the goal of this endeavor is to convert visitors into buyers. When people do click through to your ecommerce pages are they also buying? What are they buying? How much are they spending? Track the activities of your sites’ users so you can get a firm grasp upon their responses to your efforts.

You should be able to discern how many purchases were influenced by your blog content, the average amount of those purchases and how effective that aspect of your site is at generating revenue. If the numbers show steady growth, your strategy is working. If they don’t, it’s time to see what needs adjusting.

Is the ROI Sufficient?

When you measure the sales you made against the amount you spent to attract the new visitors, does the return on the investment (ROI) pencil out? How much did it cost to get each one of those new visitors? Did they spend more on your site than you spent to get them there and stock the merchandise they bought?  As we alluded to at the beginning of this article, the absolute best one of the five ways to tell your marketing strategy is working is if you made more profit after implementing it than you did before putting it into play.

Keep in mind, while increased sales are absolutely desired, exposure is important too. Sometimes people just look around a new site, then comparison-shop another one before returning and making a purchase. If you can them to visit, you’ve got a chance to sell them.

Did you know that 90% of information transmitted to the brain is visual? Moreover, according to BrainRules, when we hear information, we’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, our ability to recall information increases to 65%.

Considering these facts, visual content becomes number one deciding factor for buying products and is more successful than any other tools of marketing communications.

 

As a marketer, it’s important to realize the value of visual content and understand how exactly you can get the most out of your marketing efforts by using visual content in your campaigns. But, when you think of an effective visual content, what comes to your mind?

4 Types of Visual Content that Works

 

Eye-Catching Pictures and Photographs

The first thing that any brand should use and utilize is photography. Especially when it comes to social media, pictures are much better because a lot of people do not like to read a lot of text. You have to think how this image is going to portray your audience. Is this something that they can use or is this something that you are posting just for entertainment? Think about how you are engaging with your audience with that image. Starbucks shows how to make creative visual content that describes what brand is about and at the same time delicately promotes their products. In their original photographs, Starbucks regularly informs about happy hours and other promo activities.

 

Infographics

Also known as information graphic, an infographic is a visual representation of information and data put to you in the form of a chart, graph, or image accompanied by minimal text intended to give an easily understood overview often of a complex subject. Infographic is used by all major brands that mainly are illustrating interesting facts aimed at promoting their marketing campaigns. Red Bull demonstrates one of the greatest examples of using visual content to drive customer’s attention by producing videos, animated ads, and infographics. Red Bull’s Flying Car infographic describes the history of the flying car to get some attention to their International Air Race competition. One of the reasons their visual content works so well is because it always goes in line with their mission and tagline, “Red Bull gives you wings.”

 

Engaging Videos

Creating videos is a great way to boost your content marketing strategy as this is a unique tool for storytelling, which can be used on nearly all social media platforms.

You can create the video:

• To engage your audience by offering fun and interactive content and asking your users to take part in a contest or just create a ‘wow’ effect as Oreo did with their #OreoDunkSweepstakes that involved celebrities.
• To inform your audience by offering them tips and tricks about your product, or making a series of short how-to videos.
• To use video testimonials that are made by your loyal customers or brand ambassadors.

 

Animation

With so many video content that is trying to get viewer’s attentions, it has become very difficult for companies to stand out. That’s why using animated videos can be a creative way to tell your unique story to the audience. Animated videos can become a viral content which is the most sought after by marketers. According to Spiel, finding a creative way to mix up your visual content can allow you to express ideas more effectively and set your brand apart from traditional written content that is published every day. One of the best examples of moving away from traditional visual content is transforming static content into animated infographic. Although there is no exact answer on what kind of content works best, it is absolutely clear that variety should be a key to clever visual marketing.

 

Keys to Effective Visual Content

What does effective visual content mean? Here are the basic rules for a video content that will help you to captivate your audience.

 

1. Combine Text with Visuals

 

This is one of the best ways to make your content stand out from others with appealing and useful facts. Any content is a means of information that’s why, insert informative text into the image, add a quotation or ask a question. If you include the text into the image, make sure it is laconic and clear. TripAdvisor can be an example of how brands make visual content both informative and engaging by asking their users about their travel experience and then including quotes into the images.

 

2. Be Consistent with Your Content Creation

Everything you show on the visuals becomes a part of your brand identity. That’s why, always consider design, voice, and personality of your message that you deliver through visuals. If you have doubts whether this content goes in line with your brand, you’d better not use it.

 

3. Make Your Content Diverse

Your users do not want to see the same type of visual content every day. Combine videos, memes, infographics and animation so that you could grab and keep the attention of your audience.

 

There is no doubt anymore that visuals have become a substantial part of marketing. Whether your business goal is to build an audience, enhance your brand or add more engagement, visual content can be both creative and fun way to achieve those goals.

Social media continues to grow, and you’d be hard-pressed to find a business that doesn’t use social media marketing to some extent to promote awareness among online audiences. However, if you want these platforms to work for you, you’ve got to approach it like the pros. Here are some seasoned tips to keep in mind:

Use Twitter

When people think of social media, the first thing that comes to mind is Facebook ever-expansive influence. However, it’s also worth keeping Twitter in mind, thanks to how it offers such a smooth and direct means of connecting with your target audience. If you commit to the platform and stay on Twitter for a significant period of time, – while sharing relevant posts about your brand – you will find that people will follow you. Twitter also offers you a chance to interact with your followers, and quickly establish what they’re looking for.

Assess Your Posts

Don’t just post for the sake of posting. Make sure your posts attract customers, and that they either answer their questions or pique their interest. Are there certain topics that get more attention than others? It’s wise to take time to identify the more successful ideas and approaches, investigate why they’re more reaching more people than your other posts.

Another way to improve content on social media is to curate from other sites. This is a good way to keep people interested in your site, and to promote your presence as a part of the online community.

Use Visual Media

Text is powerfully informative, and you can’t do promotions without it. However, we are psychologically drawn to visual stimulants, and you’re going to get more attention by including graphics, images and videos in your content. Rather than a set of lengthy and descriptive how-to instructions, you should upload or share a video online. You can also use videos and images to promote products and services, as they’re far more effective in helping the user to visualise their role.

Use Different Social Media Platforms

Check out the most successful companies, and you’ll see that they maintain a consistent presence on Facebook, Twitter, Instagram, YouTube and LinkedIn. It is to your advantage to do the same and to use a variety of different social media platforms; some people prefer one over the other, and so you reduce the risk of missing out on a potential audience. By establishing your presence in those platforms and encouraging people to start following and noticing your brand, you can avoid getting left behind.

Listen to What People are Saying

You don’t need to respond to every post or tweet, but do pay attention if a growing number of people are complaining about a particular feature on your product. Social media is all about reaching out and communicating, so use that to promote your business without being pushy.

Have a Plan

This sounds obvious, but a lot of companies and individuals just put up a Facebook page without thinking about the long term. Whether you go with Facebook, Twitter or several social media platforms, keep the following in mind:

• Make sure the platforms are updated regularly with relevant content.
• The content must always be with your target audience in mind, and think from their viewpoint about what they want to see in your channels.
• The goal: what is your company’s goal? Is it to draw people to your website? To promote a product? Have a clear goal in mind and use that as a guide to decide what to post.
• Tone: what is the tone of your posts? Serious, casual, playful or professional? You must have a consistent tone so people will associate your brand with a certain style.
• You also have to consider the type of reaction you want and expect from your audience. Once you have an idea, make sure to deliver content with that goal in mind.
• Don’t lose focus of your main goal.

Conclusion

Facebook, Twitter, Instagram and other social media platforms are now a primary means by which people communicate, and your business needs to take advantage of this. Contrary to what some may lead you to believe, you don’t have to give up your website, as you can use both social media and your website to gain prominence online. With these two online poles of focus at your disposal, your business can gain the audience that it needs to grow and flourish in the contemporary sphere.

In this age of information, almost everything exists on the internet. Several years ago, we regarded the internet as a collection of written content documents coming from different sources around the world. Today, almost everything can be found online thanks to the new generation of developers who might have been following some java logging best practices. Consequently, the internet is no longer just a filing cabinet for text content.

Nowadays, we can enjoy seamless videos, attractive slideshows, online phone and video calls, and webinars. This is why many people have shifted from television to online videos, from hard-cover books to eBooks, and from radio to possibly Podcast. Well, partly podcasting as this has become an alternative to radio.

Is there a True Alternative to Conventional Radio?

Yes, there is, and this is through Anchor. This is a social media and a blogging platform that allows you to listen to different news stations. On top of that, you can also share some audio files to your Anchor friends and followers, or even to different social media platforms such as Facebook, Google+, or Twitter.

The good thing about this new social media platform is that there is also a new way to like audio. Instead of clicking a like button, you can applaud the audio you are listening or applaud what the broadcaster has just mentioned during the audio recording.

When you listen to a high-traffic station, you might hear some endless applause, which could get annoying. That’s not a problem as you can disable the applaud feature, so you can focus in on listening.

Who is Broadcasting on Anchor Radio?

Anyone can broadcast on Anchor radio. Although big media companies can use this platform for their own radio broadcasting, you can also create your own Anchor radio station.

All you have to do is to record an audio that runs up to 5 minutes. After recording, your audio bytes become converted as a wave that can be shared online. Your audio will be online for 24 hours, and after 24 hours, the audio won’t be available anymore, so you have to create a new one the next day.

The reason why your audio is available only for 24 hours is to ensure fresh content. This means that Anchor listeners can search for fresh news stories.

Is Anchor a New Audio Blogging Platform?

Anchor is not only a new audio blogging platform, but is also the first audio blogging platform on the internet today. It does not aim to replace the traditional text-based blogging because Anchor audios can also be transcribed instantly into text form. This means that Anchor broadcasting can be considered audio blogging and text-based blogging at the same time.

Will Anchor Start a New Revolution?

Anchor will probably start a new revolution in radio broadcasting and blogging. There are really many people who feel more relaxed listening than reading to content. Moreover, there isn’t any alternative to radio yet except Anchor. The exciting thing about Anchor is that it has begun attracting some big media and social media personalities like Gary Vaynerchuck.

Conclusion

Anchor is not just a radio broadcasting platform as it’s a social media and a blogging platform as well. Although it has been launched recently, it’s now fast becoming the talk of the town.

This is because Anchor is easy to use for both listeners and broadcasters. Would you be interested in checking out Anchor today?

 

 

Are you thinking about starting a WordPress website or would you like to give your existing WordPress website a makeover? If the answer is yes to either of these questions, you need to think carefully about the WordPress theme you select. There are many excellent themes out there, but there are also themes that could cause problems later on. Below are some of the main questions you should answer before choosing a WordPress theme.

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What Do You Want Your Website to Do?

With so many themes available, it can be a difficult task trying to decide which one to use. Before you look for a theme, make sure you understand how to create a website by using a website like sitebeginner.com, so that you know how to install a theme and that you are clear about what you want your website to achieve.

Some website owners simply want a brochure style website, which means a basic theme is required, while other website owners require more advanced features such as e-commerce functionality, which means they need a much more complex theme. In other situations, you may want to start with a basic website and expand its functionality later. In this case, you need a WordPress theme that caters for these future changes.

How Is the Theme Rated?

When it comes to WordPress themes, ‘the proof of the pudding is in the eating’ so you need to find out what experiences other users of a particular theme have had. It’s relatively easy to find out this information through theme marketplaces, forums and blogs that are dedicated to web development. Once you are satisfied that a theme delivers and that it’s good value for money, you can purchase it with more confidence.

Is There Support with The Theme You Are Interested In?

Internet technologies keep changing and website owners continually face new online challenges, so it’s vital to have the proper support for the theme you purchase. In many cases, you have to pay a fee for this support, but it’s usually money well spent. The support normally offered by leading theme development companies includes regular security updates and updates to the functionality and appearance of the theme you choose.

How Does the Theme Appear in Different Situations?

Your theme has to look perfect on a wide range of devices and browsers. Unfortunately, this is not always the case, so you should test a theme before you purchase it. If possible, find out if you can view a demo of the theme or find websites that feature a theme you like and then simply view the theme on as many devices and browsers as possible. If you don’t have access to a wide range of devices, there are online emulators available that will show you what a particular website looks like on smartphones, tablet and other devices.

It’s important to think carefully before choosing a WordPress theme for your website. Make sure you know exactly what you want the theme to do and find out as much as possible about the options available. Once you do this, you will be much more likely to have fewer problems and will be able to concentrate on more important aspects of your online work.