WordPress has many advantages over traditional HTML sites that make it the content management system of choice for many new and experienced developers. It is easy for anyone with the even slightest knowledge of code to make modifications, even change the whole site’s overall look at the touch of a button. However, WordPress isn’t the best when it comes to SEO. While it is possible to have an SEO friendly website using WordPress, too many people, either because of laziness or ignorance, end up making costly mistakes that can severely hurt their rankings. In this article, we’re going to give you a few basic tips on how you can improve your WordPress site’s SEO.
Choose a New and Current Theme
WordPress changes all the time and it is always important to go with a theme that is up to date. A lot of people make the mistake of believing in the reviews when they choose a theme. They might go for a theme that was hot not too long ago but has shown some flaws recently. Or theme that once had great support but doesn’t anymore and is no longer updated.
Old themes often have obsolete pieces of code or badly formatted tags for current SEO. This is especially true of free themes. A large portion of free themes are completely obsolete and are an SEO nightmare. If you’re going to pick a theme, make sure that its code is being supported. You can also use Snap web design services to advise you on a proper theme for your site.
Improve your Sites Architecture
Increasing your site’s architecture will help your WordPress site in many ways. First, it will make your site more easily accessible to Google’s bots. That plays a major role in any site’s SEO, especially ones that are being updated constantly with new content.
Second, better site architecture usually means a better user experience. UX is now one of the most important criteria for SEO and if your users are unsatisfied with the site’s architecture and navigation, this might show in statistics. One of the best ways to ramp up your bounce rate is with poor architecture and chaotic navigation.
Revise Your Tag Strategy
Yes, the importance of certain tags has been devalued when it comes to SEO lately. But that doesn’t mean that it became completely obsolete. Using proper tags is still important and having bad tags on your site will affect your rankings. When it comes to title tags, make sure that your branding is clear and present. You should try to keep them to under 70 characters, but this rule isn’t etched in stone. You can go past that if you feel the pages demands more explanation.
Header tags are much less important than they once were, but shouldn’t be neglected. H1 and H2 tags still play a central role in how your content is hierarchized and correct from a semantic standpoint. The description should be optimized naturally and descriptive first and foremost. Image attributes, as well as names, should facilitate SEO as well.
As you can see, optimizing your WordPress site doesn’t have to be difficult. It’s all a matter of using a proper theme and providing a good user experience through proper architecture and navigation. Tags should also be optimized to facilitate ranking.