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If you’re willing to take up website design and development, choosing a tool for building your site is the first step you need to take.
Although there are plenty of options available, WordPress and Wix are the most popular alternatives out there.
So, what are the differences between them and which one will be better for you?
Well, today we are going to give you an answer.
WordPress vs Wix: The Main Difference
Before figuring out both the pros and the cons of these tools, we first need to understand the difference between them.
Wix is a website builder, whereas, WordPress is a content management system.
A CMS, like WordPress, is software that runs on a web server that allows you to store, create and manage content. Being open-source, CMS gives you a lot of freedom when it comes to managing your site.
You’re not bound to a particular host, but keep in mind that you’ll have to manage maintenance, security and backups all by yourself, or pay someone else to do it for you.
Website builders, like Wix, are a different story. They provide you with all the tools necessary for creating your website. However, you’ll only be able to work using their platforms.
WordPress vs Wix: Which One Is Better?
The short answer is that it depends, mostly on the complexity of your website. But let’s discuss this in further detail.
Both of these platforms can be free of charge, to an extent. For example, Wix offers a free basic website builder for as long as you want. However, you won’t be able to use a custom domain name and Wix will also add advertisements throughout your page.
So, if you want to get rid of the ads and have a custom domain name, you’ll have to upgrade to one of Wix’s premium plans. Here, you can opt for a monthly or yearly subscription, starting from $5 per month and going up to $35 per month.
Since WordPress is an open-source CMS, you can download and use it for free. However, by having just a Content Management System, you won’t be able to get your website up and running.
You’ll also need to find a hosting provider and a custom domain name. For example, when it comes to hosting, Bluehost’s cheapest plan will set you back around $3 a month, which will also come with a free custom domain for one year.
Besides subscription payments, you also may need to pay for premium themes or additional plug-ins that will give your website more functionality.
2. Ease of Use
Building a website with Wix is as easy as it can get, making it perfect for beginners. Simply drag and drop any element, such as paragraphs, pictures, buttons, etc. and arrange the layout of your page to your liking.
Also, if you’d like to add more functionality to your site, just go on the App Market and add new features in no time.
When creating a website with WordPress, on the other hand, you might end up watching a few tutorials here and there. That’s because you might have to do a bit of coding and also figure out how to work with certain features of the platform.
Although Wix is very easy to use, it won’t give you that much freedom in terms of customization and flexibility. That’s because you will only be able to customize your website by using the built-in tools Wix provides you with.
Besides, even if there are hundreds of templates available that fit a wide variety of industries, once you’ve selected one, you won’t be able to change it.
With WordPress, you not only have access to a much larger variety of templates, but you can also change or modify them to your liking, provided you know a bit of HTML and CSS, that is.
In other words, Wix is limited but provides just enough customization options for beginners. Whereas, with a little bit of knowledge, WordPress gives you endless possibilities in designing your website.
When it comes to functionality, Wix can provide you with over 250 free and paid apps through its App Market.
Although it may not sound like a lot, each one of these apps is either created by Wix, or by third-party developers which are approved by the platform. This means that any plug-in you will find on Wix is guaranteed to work with your website.
On the flip side, the number of plug-ins available in WordPress is close to 55,000. So, the chances of not finding exactly what you need, are quite slim.
That doesn’t mean you won’t stumble across some of the lower quality plug-ins. However, checking other user’s feedback can mitigate that risk.
Speaking of apps and plug-ins, we have to talk about the SEO capabilities of these two platforms.
The good news is, both Wix and WordPress provide you with tools that will aid you with Search Engine Optimization.
Even though the number of plug-ins available on Wix is rather limited, it still offers quite a few dedicated SEO tools compared to other website builders.
One of them being Site Booster, which comes free of charge if you have a subscription on anything that’s above the Unlimited plan. If you opted to use Wix for free, or you’ve subscribed to the Combo plan, this app will cost you around $3.50 per month.
Site Booster offers pretty much all you could ever need from SEO. It helps you rank higher in search results, get your site listed in directories and business listings and more.
However, due to the larger number of plug-ins you can find on WordPress, you’ll be able to have a slightly better SEO compared to Wix.
6. Customer Support
Wix offers 24/7 customer support in all of its paid plans, making this one of its strong points. Furthermore, if you’ve opted for the VIP package, you’ll be able to get help right away.
WordPress lacks in this department. In fact, WordPress does not offer any official customer care. So, if you happen to come across an issue, your best bet would be to head over to its community forums, which might not always fix your issue.
7. Online Stores
Regarding eCommerce, Wix is best suited for smaller online stores. It comes with plenty of features that will help you run your business such as social media integration, abandoned cart recovery, post product reviews on your site and more.
However, some of these features are quite limited. In order to run your online store on Wix, you need to choose one of their eCommerce plans. Note that the cheaper ones have a rather limited amount of features available.
WordPress, on the other hand, comes with a large number of plug-ins that are specifically catered toward online stores, WooCommerce being the most popular.
In fact, over 28% of all online stores are using this plug-in. So, why is it so popular? Well, just like WordPress, WooCommerce is also open source, meaning that you’ll be able to extend the set of features your website has by installing additional plug-ins, features that your online store might not benefit from by using Wix.
So, is WordPress or Wix a better option for you?
Well, if you’re comfortable with coding, building and maintaining your website by yourself, give WordPress a try. It offers a lot more functionality and customization options that will most likely give you better results in the long run, compared to a website builder.
However, if technical skills are not your strong suit, you should try Wix. Due to its ease of use, this platform is perfect for beginners who don’t want to meddle in building a website all by themselves.
Tomas is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels