Comparing Website Builder Themes

There are many things to consider when selecting a website builder. Cost, usability, ease of customization, are all factors. But one of the most important things to consider is how good your website can look with the use of a website builder.


Most website builders have anywhere from a few to thousands of themes to select from; but which website builder has the best themes to select from? What follows is a comparison of many popular website builders and their themes. Sure, a website builder may promote themes which looks fantastic at a glance: but how easy are they to implement, and is the platform user-friendly for making edits?

Website Builder

Website Builder leads the pack where it comes to themes that are easy to use, simply to navigate, and provide a lot of great features at a stellar price point. A great solution for the coding inept, the Website Builder platform utilizes drag and drop mechanisms which are rather more intuitive than some of the more popular platforms. The website building platform itself is streamlined, and unlike many others, doesn’t overwhelm the user with complex options and toolsets right out of the get.

Website Builder makes it easy to modify themes with dynamic content using the same function by which you add images and videos; everything from social media or RSS feeds. They also go the extra mile by providing a free image gallery. Unfortunately, many websites have stellar-looking themes, but require that their users find their own high-res images or other content to capitalize on them, creating an additional layer of difficulty in building a stellar-looking website. And unlike many other website builders, the themes here are all automatically responsive and mobile-friendly.

Best of all? A quick look at templates proves that there are over 10,000 themes to choose from. They’re organized by industry category, which makes it easy to find the best one for your needs.


Single page websites have become very popular for many brick and mortar businesses, and Strikingly is increasingly a favorite option for those needing simple, small websites which look great. Strikingly has free and paid options, with paid options offering third party plugins and lead generation components.

Strikingly offers only about a dozen different themes, but they’re all simple and basic enough to be easily modified and to suit almost any purpose. Unfortunately, the site creation process is one-shot: it’s difficult to edit themes once you save your progress, and there’s no option to export your website should you desire. All of their themes maximize visual appeal, and provide quality high resolution images for users.


Wix is one of the largest website builders in the industry, and according to press releases from the company, Wix gains over 40,000 users a day. But while they do offer amazing third party application integration and many specialized plugins specific to web needs and industries, their themes fall a little short.

There are hundreds to choose from, but the vast majority look and feel like basic templates, and there are few stand-out designs to choose from. But while their look isn’t really much to write home about, they utilize simple snap-guides to help website builders maintain a good aesthetic, and provide solid customization options such as pre-selected palettes. The Wix platform utilizes a drag and drop editor with a complex editing toolset which can be confusing for first-timers. Wix also allows users to edit html and css.

Wix websites also aren’t automatically mobile; instead, users must design a mobile version of their website, which can be a headache and a time sink.


Squarespace is a website builder platform which is gaining a great deal of headway in the industry, and part of their biggest marketing push emphasizes their fantastic themes. Squarespace has a simple and streamlined design suite which marries breadth of customization options with a simple interface that isn’t overwhelming.

Though Squarespace offers relatively few themes, they pack a solid design punch, and some include video backgrounds. And in addition to being able to deeply customize them, Squarespace makes it easy to switch design between themes… or to even design on two themes at once, so that users can pick which looks better. All of the themes are automatically mobile responsive.