Social media continues to grow, and you’d be hard-pressed to find a business that doesn’t use social media marketing to some extent to promote awareness among online audiences. However, if you want these platforms to work for you, you’ve got to approach it like the pros. Here are some seasoned tips to keep in mind:
When people think of social media, the first thing that comes to mind is Facebook ever-expansive influence. However, it’s also worth keeping Twitter in mind, thanks to how it offers such a smooth and direct means of connecting with your target audience. If you commit to the platform and stay on Twitter for a significant period of time, – while sharing relevant posts about your brand – you will find that people will follow you. Twitter also offers you a chance to interact with your followers, and quickly establish what they’re looking for.
Assess Your Posts
Don’t just post for the sake of posting. Make sure your posts attract customers, and that they either answer their questions or pique their interest. Are there certain topics that get more attention than others? It’s wise to take time to identify the more successful ideas and approaches, investigate why they’re more reaching more people than your other posts.
Another way to improve content on social media is to curate from other sites. This is a good way to keep people interested in your site, and to promote your presence as a part of the online community.
Use Visual Media
Text is powerfully informative, and you can’t do promotions without it. However, we are psychologically drawn to visual stimulants, and you’re going to get more attention by including graphics, images and videos in your content. Rather than a set of lengthy and descriptive how-to instructions, you should upload or share a video online. You can also use videos and images to promote products and services, as they’re far more effective in helping the user to visualise their role.
Use Different Social Media Platforms
Check out the most successful companies, and you’ll see that they maintain a consistent presence on Facebook, Twitter, Instagram, YouTube and LinkedIn. It is to your advantage to do the same and to use a variety of different social media platforms; some people prefer one over the other, and so you reduce the risk of missing out on a potential audience. By establishing your presence in those platforms and encouraging people to start following and noticing your brand, you can avoid getting left behind.
Listen to What People are Saying
You don’t need to respond to every post or tweet, but do pay attention if a growing number of people are complaining about a particular feature on your product. Social media is all about reaching out and communicating, so use that to promote your business without being pushy.
Have a Plan
This sounds obvious, but a lot of companies and individuals just put up a Facebook page without thinking about the long term. Whether you go with Facebook, Twitter or several social media platforms, keep the following in mind:
- Make sure the platforms are updated regularly with relevant content.
- The content must always be with your target audience in mind, and think from their viewpoint about what they want to see in your channels.
- The goal: what is your company’s goal? Is it to draw people to your website? To promote a product? Have a clear goal in mind and use that as a guide to decide what to post.
- Tone: what is the tone of your posts? Serious, casual, playful or professional? You must have a consistent tone so people will associate your brand with a certain style.
- You also have to consider the type of reaction you want and expect from your audience. Once you have an idea, make sure to deliver content with that goal in mind.
- Don’t lose focus of your main goal.
Facebook, Twitter, Instagram and other social media platforms are now a primary means by which people communicate, and your business needs to take advantage of this. Contrary to what some may lead you to believe, you don’t have to give up your website, as you can use both social media and your website to gain prominence online. With these two online poles of focus at your disposal, your business can gain the audience that it needs to grow and flourish in the contemporary sphere.