Having an email list of subscribers is one thing, but actually engaging with those email subscribers is something else entirely. In fact, there’s literally no point to having an email list to begin with if you don’t engage with your subscribers.
If engaging with your email subscribers is something you’ve been struggling with lately, there’s no need to worry any longer. You’re about to learn how you can engage with them to gain higher click and bounce rates.
Here are the top four tips to better engage with your email subscribers:
1. Make Your Personality Show In Each Of Your Emails
Making your personality show in each of your emails is something your subscribers crave most, and yet it’s also something that many email marketers fail to do. Fortunately, you don’t have to make this same mistake.
When writing your emails, write like how you would write or talk to a friend. Don’t make your emails sound robotic or automated. By making your personality show, you’ll make your email messages feel more authentic and unique, which your subscribers will undoubtedly love.
2. Include A Countdown Clock To A Special Event
Another engagement trick you can use is to send messages with a countdown clock to special events. This will help make your subscribers actually look forward to whatever event you’re hosting.
The best email countdown clocks should allow you to choose between different fonts, colors, and sizes, come in a variety of different languages, and will update each time a subscriber re-opens the email.
3. Reward Your Subscribers
Email subscribers love to be rewarded. The moment they subscribe and are sent a welcome email, include a reward such as a free book or video in that message so they feel appreciated.
But you don’t want the rewards to end there. Continue to hold special contests and offer free giveaways throughout your marketing campaign.
4. Segment Your Email List
Segmenting your email list means breaking it down into specific different lists of subscribers. This will make it far easier to manage and also enables you to run a targeted email campaign to increase your leads and sales.
By dividing your email list into different segments of subscribers with different personal tastes, you can then send messages or rewards that those subscribers will be more likely to click. The best way to find out what the tastes of each subscriber are will be to send them a survey with a free gift at the end as a reward to compel them to actually take it.
Engaging With Your Subscribers
Email marketing will only work if you make your subscribers happy and build a relationship with each of them as individuals. This is what engaging with your subscribers is all about: getting them to actually know you as a person.
By following the tips you have just learned in this article, you will be able to more effectively engage with each subscriber and make them happier as a result.