Commerce was always the same. A good product or service provided for a buyer and, what is supposed to be the soul of commerce, the advertising. In the online retail business advertising is not mandatory; although helpful, it can be successfully replaced by an eye catching online presence. This is where the web designers intervene.
If you want to sell anything online or if you simply want to inform the clients about your goods or services online, you must also follow the rules of web design. The differences are not so big; there are many similarities between rules of commerce and e-commerce.
I always said that a good designer must be aware of the commercial status of his work. This awareness is even more important when the work materializes into a website meant to be used in retail business. Selling becomes the primary goal of the designer and the structure of what is about to build must rely on this.
As you’ve already noticed there are tons of sites that are selling. No matter if they are selling goods or services, all of them are well crafted, well designed for the only purpose they were released in the first place. Their complexity must cover the entire area of products that are about to be sold, but also it must not interfere with the simplicity in use. They must be eye catching but also they must be functional, as I keep saying for a while, even for any device.
In order to illustrate in a much appropriate manner the meaning of a website suited for retail businesses, we chose 20 templates that are making a fine example about what e-commerce means. They could be inspirational both for designers and for those who want to purchase a template thinking it may fit their business.