A website accessibility audit is required when companies need to determine if their website is following Web Content Accessibility Standards, also known as WCAG 2.1. These standards were developed to offer guidelines for website accessibility standards to meet the needs of people with limitations and disabilities.Continue reading Vital Elements of a Website Accessibility Audit
The Best Way Data Management Can Boost Your Startup
The modern business world is heavily relying on data. Businesses from various industries and fields use data daily not only to help them work towards their goals but also to monitor their performance.
That being said, all of the raw data gathered won’t really do much good, as sifting through it in search of particular information may be overwhelming. Instead, businesses need to incorporate good data management practices to ensure proper data analysis. Data management will come in particularly handy when it comes to analyzing the performance of various campaigns and strategies.
Another issue businesses that don’t use proper data management may also come across is related to data security. In such a data-driven age, data security should be everyone’s top priority, even more so if a business is handling other people’s data – such as their business partners’, clients’, etc. In such an instance, data breach or theft may have even more detrimental consequences.
Every modern-day business needs to find a way to collect clean, reliable and quality data.
On top of that, they need to look for solutions that will help them organize that data for better use. By doing so, businesses will get a better insight into the performance of their campaigns, strategies and automation, which will result in overall better operations.
Needless to say, this is particularly important for startups, as the early days of every business are the most crucial ones.
With that in mind, here are just some examples of how data management can help your startup.
Outline your business goals
One of the most obvious ways in which data management can help your startup is by using it to determine what your business goals are.
Every business needs to have clearly determined business goals. Without them, it would be nearly impossible to work towards something if you don’t know what that something is.
If a business is overwhelmed with various data, most of which they may not even have use for, it will require lots of time and resources to go through all of it. This may waste plenty of resources without bringing any return on investment.
So, knowing exactly what you will do with the data gathered will help you focus only on gathering the right type of data that’s relevant for your startup.
Of course, you need to make sure that the data you manage to gather is well-organized so that it offers better and more easily manageable insight.
Therefore, by determining your business goals, you’ll get a clearer picture of the data you need to gather to help you achieve those goals.
For instance, pay attention to your decision-making and gather data that will help you determine whether or not it needs improvement. Data management can also help you identify and assess your customer behavior, which will make determining your ideal buyer persona significantly easier.
As mentioned earlier, data security needs to be your top priority. This is particularly true if you collect your customers’ data. You need to ensure that all of the data gathered is absolutely safe and protected against any unauthorized third-party breaches.
A breach or data theft will not only put your entire business on the line, but it will also make your customers lose any trust you’ve worked so hard to build.
Depending on the region your business operates in, there will be certain data security regulations you’ll need to make sure you comply with. Additionally, you need to make sure that you provide access to data only to the right people within your organization, but more on this later.
Aside from all of this, do know that unexpected things can – and probably will – happen. So, you also need to make sure you have a strategy in place that will allow you to bounce back and recover in case anything happens to go wrong, despite your best efforts.
Visualize your data
Since people are visual creatures, it only makes sense that you should find a way to represent all the data you’ve managed to gather visually. Data visualization will help you get a better picture of the data you’ve gathered, and it will be easier to draw results and conclusions.
By using reliable business intelligence tools, such as Couranto software, you’ll be able to organize your data and provide easier access to it visually. This will not only enable your employees to access and analyze the data more easily, but it will also prove to be quite helpful in case you need to present your data to potential investors, shareholders or business partners.
Even though some of these tools and software solutions do come with a slight learning curve, they will greatly benefit your startup. As mentioned earlier, the more organized and clear-cut your data is, the easier it will be to use it to your advantage.
Backup your data
It is extremely important to gather the right type of data, organize it well, secure it properly and make it visually more easily digestible; it’s also important to have it backed up.
Unfortunately, even though modern technology is so advanced, to the point that it seems like there are no new breakthroughs to be made, things can still go astray.
The last thing you want is to lose all of your data due to a system hiccup. Therefore, make sure all of your data is backed up. You also need to find solutions that will enable you to recover and restore any data you might have accidentally lost.
But be sure to be extra vigilant when choosing where you want to store your data. Not all providers offer the same dose of security, so you need to make sure you choose only the best of the best.
Cloud storage is becoming increasingly popular, so you might want to look it up.
Improve but limit accessibility
To return to a previously-mentioned point, you need to make your data accessible. But you also need to make sure that you limit that accessibility to only a certain group of people. Not all of your employees will need access to all of the data you have gathered.
By improving but limiting accessibility, you’ll only further protect the data you’ve gathered from any breach. You can easily do this by investing in reliable data management software that will allow you to set custom permissions and authorizations depending on your employees’ roles.
For instance, data-reliant departments will need to be able to access relevant data quickly and easily, but that doesn’t mean that all of your employees need to have access to all the data. So, make sure you limit accessibility with top performance in mind.
In the end, these are just some of the best ways in which data management can help your startup.
While data gathering is crucial, you need to pay attention to gathering only the right and useful types of data. On top of that, you need to find a way to manage that data the right way, which will help you clearly determine the areas of your business that require your undivided attention.
Otherwise, you’ll be stretching your resources too thin, which may prove to be quite detrimental for your startup.
11 Reasons Why WordPress Is the Best Platform for SEO
11 Reasons Why WordPress Is the Best Platform for SEO
53.5% of all web traffic comes from organic search. 68% of online experiences start with a search engine. Indeed, SEO plays a significant part of your digital marketing success.
First, creating an optimized website requires choosing the right content management system (CMS). Although you have numerous SEO-friendly CMSs to choose from, there’s this one platform that seems to outshine all: WordPress.
Ask any of the successful Florida SEO companies, and they’ll completely agree.
In this article, we’re giving you a breakdown of the reasons explaining why WordPress is everyone’s go-to when it comes to optimizing their website in the most effective way possible.
Before we do, however, let’s talk a bit about WordPress.
What Exactly Is WordPress?
WordPress is a powerful site builder and CMS that intends to help users create an online presence within minutes. It’s scalable, flexible, and always free to use.
From a rookie to a seasoned developer, WordPress works for everybody.
For those without a design or development background, they can use the platform as a “one-click install” on a hosting program. They have the freedom to pick any of the thousands of WordPress themes at zero cost.
As for experienced users, the CMS allows access to all parts of the software, such as its theme and plugin systems, scripts, and application framework. This makes it possible to customize any site in such ways that suit their needs.
Whether you’re running an ecommerce store, company website, or a personal website, you’ll definitely benefit greatly from choosing WordPress as your platform for SEO. Plus, you don’t need to download any desktop software anymore – it is an online platform.
11 Reasons WordPress Helps Your SEO
Now that you have a better understanding of WordPress, let’s move on to its SEO-boosting capabilities. Let’s begin!
- Content Creation Made Simple
Building a new site using WordPress is really smooth and straightforward. Again, ANYONE can do it.
With its easy-to-use multimedia library and drag-and-drop editor, both technical and non-technical users alike can create and publish their content with ease for the entire world to see.
As soon as your website is live, just navigate to the “posts” section of your dashboard menu and from there, you can find everything you need to write and post a new blog. Formatting tools, text editors, and ways to upload media files – you’ll find all the essential tools there.
After publishing your content, there’s no need to stress yourself editing it as you move forward. Simply look for the post and use the visual editor to make any changes or updates. Then, click the “save” button and that new version will be live in an instant.
- Automatic Metadata
Meta descriptions and SEO titles are major ranking factors, which means that they should be included on every post of your site.
Metadata helps search engines understand what your web pages are all about. Adding relevant keywords to them can significantly improve your search position.
The process, however, can be really strenuous and time-consuming. This is where WordPress comes in and saves the day.
The CMS lets users automate the whole process, thanks to an SEO plugin that can create the appropriate HTML tags for you. You’ll certainly be saving a lot of time and effort.
- SEO-Friendly Themes
If you’re not aware, themes can actually leave a positive impact on your website’s SEO.
For starters, an attractive theme that aligns with your offerings keeps your visitors coming back for more. These returning visitors will do wonders for your search engine optimization.
Additionally, themes affect your site’s HTML markup. For instance, search engine spiders need H1 tags to identify the title of your content, which in turn, influences its ranking.
Luckily for you, WordPress has designed all of its themes to attract those spiders to your website. Using any of the platform’s high-quality themes will no doubt help you win both the aesthetic and technical aspects of SEO.
- Optimal Site Speed
Site speed is crucial not just to SEO, but also in keeping your visitors long on your website.
If your site has a slow loading speed, especially in mobile devices, expect your visitors to become frustrated and leave. In fact, 53% of users will abandon a page that takes too long to load. As if that’s not bad enough, you’ll find your ranking dropping on Google’s SERPs.
Fortunately, WordPress offers a fast loading speed even in its standard configuration.
It comes with tons of plugins that can help with speed site, one of which is the ShortPixel Image Optimizer. This compresses your past images and PDF documents to speed up your site’s load time.
WPOptimize is another plugin offered by WordPress. It optimizes site speed by caching your site, compressing your images, and clearing your database.
Despite relying on these plugins, it’s still important to implement regular maintenance and use a good hosting service to get the full site speed potential and SEO out of your website.
- SEO-Optimized Images
Images have an integral part to play in your website or blog posts. Using them in a timely manner breaks up your content into readable sections. Just be sure, however, that they’re of excellent quality and relevant to your posts.
Getting the maximum exposure requires optimizing your images for SEO, and WordPress can help you achieve that. Here’s how:
- It allows you to create alt text for every image you use. You can sneak in your keywords as image description to attract search engine spiders.
- Alternatively, you can use a plugin that automatically creates your alt text.
- You can resize your images so that they won’t slow down your page’s loading time.
- Mobile Optimization
More and more people are using their phones to look for information online. That’s why you should also have adapted to this trend by now.
With WordPress, you’ll steer yourself clear of any worries about mobile optimization. You don’t have to put any extra effort to make your site accessible on mobile devices anymore.
Why’s that? Well, most of the themes offered by WordPress are already optimized for mobile users!
- Social Media Integration
Although social media doesn’t necessarily have a direct impact on your rankings, user engagement does. In other words, if you keep your audience engaged on social media, your rankings will improve.
Don’t worry – it’s not about how many followers you have, it’s about how often people respond to your posts. The more shares and likes you gain, the higher your website lands in search engines.
With that in mind, WordPress makes it much more convenient for you to integrate social sharing with your site. You have the freedom to install one of their hundreds of plugins that are developed to maximize your social media reach.
Whether it’s to add social media buttons for users to share your content, embed a social media feed on your site, or automate your campaigns, there are so many things you can do to boost your content and brand awareness across social media channels.
- Plugins Specifically for SEO
Another reason to choose WordPress as your site builder is that it provides three of the best plugins for search engine optimization. These are Yoast SEO, Google Analytics, and Google XML Site Maps.
- Yoast SEO
It’s not surprising that Yoast SEO has had millions of downloads across the globe. It has made website optimization a seamless task for even the least tech-savvy person on the planet.
Yoast SEO helps you optimize the content you write using your target keyword. It also guides you in creating content that can be read by both humans and search engines. And, it provides metadata and SEO title templates.
What more could you ask for?
- Google Analytics
WordPress‘s Google Analytics plugin stands out for three reasons.
First, it lets you see how many clicks your affiliate links, outbound links, and banner ads get. Next, you don’t have to leave your WordPress dashboard to look at your Google Analytics reports. Lastly, you can identify which pages are more popular from detailed stats.
- Google XML Site Maps
As the name implies, this plugin makes creating complex XML site maps a simpler task. The role of these maps is to make your website’s structure easier for search engine spiders to understand. Also, whenever you publish a post, it notifies search engines of your new content.
- Attractive Permalinks
Editing your site’s permalink is super simple with WordPress.
Permalinks can affect your ranking in two ways: Clean permalinks can increase the click-through rate (CTR) of your posts on the search engines; and keywords in the link are a significant ranking factor.
Using WordPress, you can customize the format of your URLs without going through a lot of trouble. For example, you can set your blog posts to be generated in this form: site/blog/title. Permalinks in formats like this will make it faster for search engines to discover your content.
You may not know this yet, but your site’s security is an underlying factor that can impact your SEO.
If Google is unable to identify your website as secure, it might label your site as spam or harmful. This means that crawlers may not be indexing your content at all.
For this reason, WordPress makes a consistent effort to stay secure. Security vulnerabilities are often detected immediately, thanks to the security team and community doing their job. Nevertheless, you should remember to keep up with all those security updates.
WordPress also offers a range of security plugins to add an extra layer of protection for your site, and an extra peace of mind for you and your visitors.
- Source Code for Search Engines
Last but not the least, WordPress lays a strong foundation for SEO from the back-end.
Even if the platform is predominantly written with PHP, it still includes the proper HTML markup, which means that search engines can easily crawl through your content.
Over the past few years, WordPress has released themes that focus on HTML5. What makes HTML5 really great is that it has cleaner and more cross-platform-friendly code. Any site built with clean code and functions well in mobile is a top player in the world of SEO.
From providing you with thousands of SEO-friendly themes and optimizing your images, to speeding up your website and simplifying content creation, WordPress can equip you with all the right tools to rank high on search engines.
If you need help getting started, you can always partner with a team of experts from Florida SEO companies. It will be worth it.
9 Design Tools for 2021
If you are looking for the best software for professional web design, let us assure, you have come to the right place. Web design software’s enable you to create web templates & designs in a very short span of time. In the olden days, people would spend hours writing codes to create basic templates but now, with advanced web creation software’s available in the market, one can get designs made easily & quickly. In the following article, we will take you through some of the best design software’s you can use to create templates that come with full-fledged websites.
So go ahead, give it a good read & make sure to share your thoughts below.
Available on both Windows & MAC, Adobe Dreamweaver is a commercial application used for app developments. The designing tool is packed with features & options that include code hinting, project management, FTP client, syntax highlighting, etc. It also includes workflow options such as Live View that shows you a preview of the code. Dreamweaver also works well with other Adobe products like Photoshop that allows you to share smart objects for easy & quick updating. It also helps in editing components.
Canva is quite a straightforward tool & deemed useful for all web designers. It is straightforward, easy to use, offers multiple benefits & makes design creation very easy. Canva is also free. It has a variety of graphics, fonts that don’t cost much. You could easily make accounts & not pay for the subscription. Canva also has templates, preset sizes that you can use for social media posts, cards, flyers, postcards, etc. Apart from that, it is also easy to share designs with many people without making you pay for them. You could upload images & logos to your template as well. So, if you are looking for something that offers multiple features like this, try Canva.
GIMP, better known as Graphical Image Manipulation Program, is a freemium tool that adds an inventory of web design tools. It is quite useful if you need to retouch images on your blog post or need to improve your presentation. Compared to other tools & softwares, it is quite user-friendly, beneficial for photo editing, and comes with various features & functions & photographs that you don’t want or need. It is customizable, flexible, and doesn’t take much space on your computer. Even if the GIMP wasn’t small already, a portable version is easy to download on your USB & you can edit it almost anywhere.
Nova is a web development application used for MAC operating systems. It is also known as the improved version of Panic & is loved by several users. The tool helps you reduce the number of applications you find such as CSS editors, version control systems etc. Nova’s one window development philosophy uses a whole tabbed interface required for text editing, SVN, CSS & even other books that embed web books you can easily search whenever you want!
Weebly is quite popular when it comes to web building & designing new software. It can easily be used to create web designs for websites as well as online stores. Several users on the internet trust them. It also has an interesting drag & drop interface that lets you create designs only within a few minutes. Weebly definitely makes life a lot simpler as it lets you build your website design without even writing any code. How cool is that? Even the best website design tips online couldn’t beat that! Although the free version comes with all cool features, you should consider checking out the paid plan for more options & features.
Bubble helps you create data-driven & functional web applications. It comes with an editor that lets you build, customize, design & create applications depending on your requirements. Even if you need to build a website like Airbnb or Facebook, Bubble lets you do all of that. It helps you create multi-user apps that can be used on mobile as well as desktop. Also, the best part about this is that it helps you take care of small issues related to infrastructure, maintenance & operations. Bubble also handles hosting & deployment. It does not have hard limits on its users, data storage, traffic, or even the volume.
Figma is a popular web design software that lets you connect with different teams while working on the same template. It is a smart tool that lets you share projects with your own clients & make live changes on your template design. Figma also takes web designing to a different level. It comes with colors, fonts & settings needed for its editing panel. The options & tools are amazing when needed to create icons or even complete web templates. Figma is available on both premium as well as free plans.
Bootstrap is a great framework that lets you create websites as well as web designs. It is made for technical users so that they can create great designs seamlessly. Bootstrap comes with advanced development features, including powerful frameworks that can be used to create interesting web designs like JS, CSS, HTML, etc. if you wish to work using pre-built templates, make sure to try Bootstrap. You will like it indeed.
- Google Web Designers
So here’s a list of some of the best design tools that are used by both experts & professionals. All of them have great reviews & have been liked by business software’s as well. Most of the tools come in handy & can be used for wireframing, debugging, coding & collaboration. In case you feel like we have missed out on a few good tools, do mention them down below. Your suggestions do matter to us!
How to Install a Wildcard SSL Certificate on Your WordPress Site
SSL stands for Secure Sockets Layer. Having an SSL certificate installed on your WordPress site is no longer optional. It is necessary to install it so that you can protect your site and ensure all the data is encrypted and served via an HTTPS connection. A Wildcard SSL allows you to protect several subdomains with just one certificate. A wildcard SSL certificate can function with any subdomain of the base domain it is provided for. For instance, if your domain name is “yourwebsite.com”, your wildcard certificate would likewise secure “subsite.yourwebsite.com” and “subsite2.yourwebsite.com”.
As with most single-name certificates, wildcard SSL certificates encrypt data employing a bunch of keys. This incorporates a public key that is put away on the digital certificate and a private key that is kept on your server. Nonetheless, with a wildcard certificate, you can copy the private key and transfer it to however many servers as you wish. Therefore, you must know how to install a Wildcard SSL Certificate on your WordPress site. Let’s see the steps to do it successfully.
Installing a Wildcard SSL Certificate
Suppose you conclude that wildcard SSL is your most ideal alternative, the following stage is to purchase and install it on your WordPress site. The cycle for installing an SSL certificate may fluctuate somewhat, contingent upon your host and server type.
For instance, some hosting plans don’t uphold wildcard SSL certificates, or just offer them as a premium choice. Essentially, the steps associated with the installation interaction may appear to be unique relying upon the control panel and interface of your web host. Notwithstanding, the steps included are generally the equivalent. We should investigate how to install a wildcard SSL certificate on your WordPress site in some simple steps!
- Purchase Your Wildcard SSL Certificate
The initial step is to purchase your SSL certificate. As you probably are aware, there is an assortment of SSL suppliers to look over that offer wildcard certificates. The best arrangement will rely generally upon your particular necessities and budget. At the point when you purchase an SSL certificate, you’ll be approached to show the sort of server your site is hosted on. You can choose “Nginx” if that is accessible as an alternative. Nonetheless, “Apache” or “Other” will likewise work.
- Create a Certificate Signing Request (CSR) Code and Private Key
The subsequent stage is to produce a CSR code, which is needed by the SSL supplier to make and sign the certificate document. To create a CSR code and private key, you can finish the Online CSR and Key Generator structure on SSL.com. Fill in the following fields.
- Common Name (Domain Name)
- Email Address
- City / Locality
- State / County / Region
Since you are creating a wildcard SSL certificate, for the “Common name” field, make a point to add an asterisk before your domain name (“*.yourdomain.com”). At the point when you’re set, click on the Generate button at the lower part of the screen. A private key document and CSR will be consequently generated. You can choose Download Private Key and Copy CSR to save this information. Not exclusively will you need them in the subsequent stage; however, your SSL certificate is unusable without them. At that point, get back to your SSL provider and transfer your CSR. This will regenerate your SSL certificate (.cert) record.
- Upload The Private Key and Certificate Files to Your Server
The following step is to upload your CSR and private key files to your server. Then, under the SSL certificate, click on the Enable HTTPS drop-down menu and select Add custom SSL certificate. Inside the window that opens, click on the Next button. At that point, in the proper fields, add your private key and certificate information. Note that if you need to add your middle certificate also, you can do as such. Contingent upon which SSL provider you utilized, they may have mailed you a .crt file and a .ca-pack file. Suppose you don’t have a moderate certificate or understand what it is, you can utilize an instrument like What’s My Chain Cert to generate it.
You can utilize a text editor like Notepad to open these files. At that point, you can copy and glue the contents of your .crt file in the Certificate area first, trailed by the contents of the .ca-pack file beneath it. Whenever you’re done, click on the Add Certificate button. As we referenced, the interaction for transferring your private key and certificate files will change contingent upon your host. Suppose your host utilizes cPanel/WHM, you can add this information under SSL/TLS.
- Affirm That the Wildcard SSL Certification Installation Was Successful
If you painstakingly executed the previously mentioned steps, you should now have a wildcard SSL certificate effectively installed on your WordPress site. Notwithstanding, to affirm that everything went as it ought to, you should utilize the SSL Checker tool by About SSL. On this page, just enter the URL of your WordPress site, and afterward, click on the Check button. Information about your SSL certificate will naturally show on the screen. This will assist you with affirming whether yours was appropriately installed. If all looks well, that is it! You’ve currently installed a wildcard SSL certificate. After installing the SSL certificate, we suggest running a search and supplant on your site’s database to trade out HTTP URLs for HTTPS ones.
Presto! Your WordPress site presently has a Wildcard SSL certificate installed on your WordPress site. Bid farewell to negative visual indicators and browser warnings and hi to connection security.
What to Look at When Redesigning Your Website
[Image Source: Unsplash]
What to Look at When Redesigning Your Website
You’re probably here because you’re considering a website redesign. Perhaps you’ve begun to suspect that your site is looking outdated and that it might be time for a change. Maybe you’re having issues with traffic or the lack thereof, or your conversion rates are dropping.
Whatever the reason may be, a redesign can help, but only if you do it right. This post is here to help you do just that.
A good rule of thumb for business success is that what is good for your customers is usually going to be good for your business. We approached a profesional web designer to find the safest, most effective, and overall, the best way to redesign your site with your customers in mind.
What is a Website Redesign?
First, let’s make sure everyone is on the same page. A website redesign is not the same as a refresh or update. The difference between the two is mostly related to the scope and reach of the changes you’re making.
A website refresh, or update, is a process in which you apply minor changes to your site’s look and feel. It basically represents putting a new coat of paint on your site, with updated typography and maybe a new color pallet. Some small UX tweaks can sneak in as well.
With a redesign, however, not only does the visual appearance of your website change significantly but so does the code. Let’s suppose that you’re going through a full rebranding or a visual identity change. In that case, you’ll be looking to restructure your information architecture, incorporate new functionality to your site, or even add a new content management system (CMS).
Despite all these differences, a refresh and a redesign have one crucial thing in common — both can impact the customers’ experience on your site. The semantics are far less important. What really matters is how you approach the changes you’re about to make.
Things You Should Determine Before Redesigning Your Site
The only way to find out what your customers want from your site and what it is currently doing well is to do some research. Here are three critical questions to ask yourself about your site and your customers before embarking on a redesign project.
What Are Your Website’s Most Important Pages?
Let’s take a second and think about the way you should approach a website redesign. First, you need to figure out what you want to change and what you want to keep. Think of it as you would think about remodeling your home. You wouldn’t just grab a hammer and start swinging without working out a plan for knocking down your walls.
You should have a clear website redesign roadmap as well, outlining the pages that need to be rebuilt from scratch and the ones that only need a few tweaks.
One way to do this is to analyze your traffic and your conversion rates. This type of analysis will put each of your pages into one of the following categories:
- Low traffic, low conversions — the most risk-free pages on the site. You can redesign these pages as much as you want because not many people are likely to notice, and there’s no risk for your conversions.
- High traffic, low conversions — not quite as risk-free as the last category, but some experimentation is allowed. You’re getting lots of eyes on these pages, but something is clearly not working in terms of getting conversions.
- Low traffic, high conversions — tread lightly with your changes. Most likely, there’s nothing wrong with these pages, and you need to redesign the rest of your website to funnel more traffic here.
- High traffic, high conversions — if it ain’t broke, don’t fix it. These pages are the ones pushing your business forward, and any significant changes to them could have massive consequences. Proceed with caution.
Knowing which pages to get rid of and which to keep will help you get the most out of your website redesign. This way, you can make sure that you don’t ruin your conversions or break anything else that is currently working well.
Who Is Visiting Your Site and Why?
Finding out which of the pages on your site are the most important is only half of the story. You also need to know your visitors, specifically who they are and what they want from your site.
Users can come to a website for one of these four reasons:
- They want to know more about your products or your brand
- They want to get in touch with you
- They need instructions on one of your products
- They want to buy something from you
It is pretty clear that these reasons are all quite different. Understanding the intent of your customers will help you redesign your site with their interests in mind.
An excellent way to start is to create customer personas. These are representations of your current customers based on the data you’ve collected. Customer personas help you determine:
- Your target demographic
- Your customers’ primary intent
You can start creating customer personas by placing surveys on your site and collecting useful info about what is driving your customers there.
What Is Pushing Your Customers Toward Conversion, and What Is Stopping Them on the Way?
By this point, you’ve figured out what your website’s most valuable pages are. You also know who is visiting your site and why.
That’s a great start, but there are still a couple of large gaps that you need to fill before you can start your website redesign. To fill these gaps, you need to answer the following questions about your site:
- What elements are nudging customers in the right direction, helping them complete the actions they came for?
- What elements are stopping customers on their way to conversion?
The answers to the first question are your hooks, while the answers to the second are your barriers. Investigating your hooks and barriers will help you get the answers to the following questions:
- What about your site is working and what isn’t?
- Where are your customers getting stuck?
- What’s preventing people from converting?
- What do your customers enjoy or dislike about the experience of visiting your site?
And so on. If you can’t make a connection between your website’s performance and your customers’ behavior, you might end up with a lot of the same problems after the redesign. We’re sure you’ll agree that this would be disastrous, as it would render the whole exercise pointless.
Finding the individual elements that work and those that don’t is crucial to your ability to determine what to keep and what to remove.
You Should Never Stop Redesigning Your Website
Once you’ve answered these three key questions, you can proceed with your website redesign. However, if you think that your work is done, think again. The online world is volatile, with accessibility standards, design practices, browser technologies, and customer preferences always changing.
What worked at the time of your latest redesign may be an outdated practice now.
Keep asking the questions outlined in this post regularly, and your site will remain competitive regardless of the changes in the online landscape.
Tomas is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels.
Difference Between WordPress And Wix, Which Is Better?
Featured Image Source: Unsplash
If you’re willing to take up website design and development, choosing a tool for building your site is the first step you need to take.
Although there are plenty of options available, WordPress and Wix are the most popular alternatives out there.
So, what are the differences between them and which one will be better for you?
Well, today we are going to give you an answer.
WordPress vs Wix: The Main Difference
Before figuring out both the pros and the cons of these tools, we first need to understand the difference between them.
Wix is a website builder, whereas, WordPress is a content management system.
A CMS, like WordPress, is software that runs on a web server that allows you to store, create and manage content. Being open-source, CMS gives you a lot of freedom when it comes to managing your site.
You’re not bound to a particular host, but keep in mind that you’ll have to manage maintenance, security and backups all by yourself, or pay someone else to do it for you.
Website builders, like Wix, are a different story. They provide you with all the tools necessary for creating your website. However, you’ll only be able to work using their platforms.
WordPress vs Wix: Which One Is Better?
The short answer is that it depends, mostly on the complexity of your website. But let’s discuss this in further detail.
Both of these platforms can be free of charge, to an extent. For example, Wix offers a free basic website builder for as long as you want. However, you won’t be able to use a custom domain name and Wix will also add advertisements throughout your page.
So, if you want to get rid of the ads and have a custom domain name, you’ll have to upgrade to one of Wix’s premium plans. Here, you can opt for a monthly or yearly subscription, starting from $5 per month and going up to $35 per month.
Since WordPress is an open-source CMS, you can download and use it for free. However, by having just a Content Management System, you won’t be able to get your website up and running.
You’ll also need to find a hosting provider and a custom domain name. For example, when it comes to hosting, Bluehost’s cheapest plan will set you back around $3 a month, which will also come with a free custom domain for one year.
Besides subscription payments, you also may need to pay for premium themes or additional plug-ins that will give your website more functionality.
2. Ease of Use
Building a website with Wix is as easy as it can get, making it perfect for beginners. Simply drag and drop any element, such as paragraphs, pictures, buttons, etc. and arrange the layout of your page to your liking.
Also, if you’d like to add more functionality to your site, just go on the App Market and add new features in no time.
When creating a website with WordPress, on the other hand, you might end up watching a few tutorials here and there. That’s because you might have to do a bit of coding and also figure out how to work with certain features of the platform.
Although Wix is very easy to use, it won’t give you that much freedom in terms of customization and flexibility. That’s because you will only be able to customize your website by using the built-in tools Wix provides you with.
Besides, even if there are hundreds of templates available that fit a wide variety of industries, once you’ve selected one, you won’t be able to change it.
With WordPress, you not only have access to a much larger variety of templates, but you can also change or modify them to your liking, provided you know a bit of HTML and CSS, that is.
In other words, Wix is limited but provides just enough customization options for beginners. Whereas, with a little bit of knowledge, WordPress gives you endless possibilities in designing your website.
When it comes to functionality, Wix can provide you with over 250 free and paid apps through its App Market.
Although it may not sound like a lot, each one of these apps is either created by Wix, or by third-party developers which are approved by the platform. This means that any plug-in you will find on Wix is guaranteed to work with your website.
On the flip side, the number of plug-ins available in WordPress is close to 55,000. So, the chances of not finding exactly what you need, are quite slim.
That doesn’t mean you won’t stumble across some of the lower quality plug-ins. However, checking other user’s feedback can mitigate that risk.
Speaking of apps and plug-ins, we have to talk about the SEO capabilities of these two platforms.
The good news is, both Wix and WordPress provide you with tools that will aid you with Search Engine Optimization.
Even though the number of plug-ins available on Wix is rather limited, it still offers quite a few dedicated SEO tools compared to other website builders.
One of them being Site Booster, which comes free of charge if you have a subscription on anything that’s above the Unlimited plan. If you opted to use Wix for free, or you’ve subscribed to the Combo plan, this app will cost you around $3.50 per month.
Site Booster offers pretty much all you could ever need from SEO. It helps you rank higher in search results, get your site listed in directories and business listings and more.
However, due to the larger number of plug-ins you can find on WordPress, you’ll be able to have a slightly better SEO compared to Wix.
6. Customer Support
Wix offers 24/7 customer support in all of its paid plans, making this one of its strong points. Furthermore, if you’ve opted for the VIP package, you’ll be able to get help right away.
WordPress lacks in this department. In fact, WordPress does not offer any official customer care. So, if you happen to come across an issue, your best bet would be to head over to its community forums, which might not always fix your issue.
7. Online Stores
Regarding eCommerce, Wix is best suited for smaller online stores. It comes with plenty of features that will help you run your business such as social media integration, abandoned cart recovery, post product reviews on your site and more.
However, some of these features are quite limited. In order to run your online store on Wix, you need to choose one of their eCommerce plans. Note that the cheaper ones have a rather limited amount of features available.
WordPress, on the other hand, comes with a large number of plug-ins that are specifically catered toward online stores, WooCommerce being the most popular.
In fact, over 28% of all online stores are using this plug-in. So, why is it so popular? Well, just like WordPress, WooCommerce is also open source, meaning that you’ll be able to extend the set of features your website has by installing additional plug-ins, features that your online store might not benefit from by using Wix.
So, is WordPress or Wix a better option for you?
Well, if you’re comfortable with coding, building and maintaining your website by yourself, give WordPress a try. It offers a lot more functionality and customization options that will most likely give you better results in the long run, compared to a website builder.
However, if technical skills are not your strong suit, you should try Wix. Due to its ease of use, this platform is perfect for beginners who don’t want to meddle in building a website all by themselves.
Tomas is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels
FAQ Page Best Practices
Typically posted and left to gather dust, the FAQ page represents an outstanding opportunity to engage potential customers, as well as display your personality and score conversions for your online bookstore. Oh, by the way, adhering to these FAQ page best practices will also cut down on the number of disgruntled customers you have, relieve some the load on your customer service team and minimize email inquiries.
1. Make the Page Easy To Find
When a shopper is in a quandary about something, a surefire way to add to their frustration is make them look all over your site for help. The best user interfaces place a “Help” menu item on the main navigation bar, then repeat it in the footer. Another good idea is to include a link on each product page behind a button labeled; “Ask Us A Question” or “Need to Know More?” However, you approach it, make sure the user is taken to your FAQ page in one click when they need it.
2. Keep FAQs Short and to The Point
Populating your FAQ landing page with topic areas and a search window helps users get to specific information sooner. With a search window available, users can ask a question rather than scroll through every FAQ on the page. This minimizes the frustration factor, which helps them stay in a buying mood. Simplicity rules. One of the key reasons Google became the most popular search engine on the web is its home page is just a white field with a search window. Users could ask what they wanted to know with no other distractions. People like that. Give them a search window and key topic areas, they’ll love you for it. When shoppers find the questions and answers they seek, make your responses pithy, full of personality and get directly to the point in as few words as possible. Answer the question, but don’t go on and on and on.
3. Tell Them What They Want To Know
Too many ebooks online stores populate FAQ pages with what amounts to covert sales pitches. Instead of concentrating on what customers need to know, they tell people what the seller wants them to know. This disparity renders the page largely useless and disillusions the shopper. A well-curated page will satisfy their query and keep them on your site longer—ideally long enough to make a purchase.
4. Use The Page To Learn Your Deficiencies
If you’re consistently getting questions on a particular topic, that’s a sign you’re doing a poor job communicating that information. In some instances, rather than creating a new entry on your FAQ page, go the section of your site best suited to providing a more adequate explanation and rework the content to better deal with the confusion.
5. Direct The User Back Into Your Site
Include calls to action and links back to the appropriate product page to get the shopper back into buying mode as seamlessly as possible. These can be in the form of a button labeled “Back To Product”, or a menu bar offering them a variety of other options—each of which keeps them in the purchasing funnel.
6. Put Your Personality on Display
Your FAQ page is a great opportunity to give your customer an opportunity to bond with you. Humor (where appropriate) can be useful in this regard. Giving customers something to smile about when they’re worried relaxes them and makes for a memorable experience. Demonstrating personality in this fashion also makes your site more relatable.
Adapting your help pages to conform to these FAQ page best practices will make them more useful, while inspiring added confidence in your shoppers.
How to Build a Really Cool Members Only Website
Creating a website for your business is not only a good way to solidify its future and help it to grow, but it’s also pretty much necessary in today’s day and age. Companies of all sizes and in all industries are now creating websites as a way to market, advertise, connect, and even sell to their customers and clients. While many businesses choose to set up public websites, in some cases it makes more sense to create a members-only website.
A membership site is one in which visitors have to pay a membership in order to use the site. What this means is that you are guaranteed a monthly income based on membership fees alone. Of course, if you’re going to charge people to visit your site, it’s going to have to be an incredible site and worth the membership fee. So before you go ahead and create a membership site, here are some tips and advice that you can read over that will help ensure you build something really cool and extremely successful.
Research Other Members Only Sites
A great place to start is by checking out what other members only sites are doing. Join a couple that you find interesting and start to make a list of what you think they are doing right and where they may be going wrong and missing out on opportunities. This will help you start to form an idea in your head of how yours should look and work.
Cover the Basics
Before you start to build your site, there are also some basic steps you’ll need to complete. You will need to create a domain name for your site that clearly states what it’s about. The site should be branded, meaning it should be the same as your company’s name whenever possible. Avoid such things as symbols and letters which can be confusing for people to type in.
You then need to find a web host for your site. These hosts often offer a variety of packages, so you’ll need to pick one based on your website’s needs and requirements. One of the top considerations is how many visitors you expect the site to get.
You will also need a membership add-on. What this does is convert your website from a regular one into a membership platform.
Building the Website in Less Than an Hour
Now here comes the really exciting part, did you know that you can actually build a website in well under an hour? As long as you’ve got your content ready to go you can use the WordPress platform to create something professional and sleek. The platform allows you to pick from different themes, features all kinds of add-ons you can use, and you’ll be able to upload content without having to use HTML coding.
Only Use the Best Content
Unlike a traditional site where the content is free to access, with a members site they are paying for access. What this means is that your content has to be stellar. Look for content that has value, meaning visitors will learn from it and find it interesting. Also provide plenty of images and even videos to help make it more intriguing. The content is never an area you want to make sacrifices in.
Give Customers a Way to Provide Input
Because the site is meant to give something to the visitors, their needs and wants should be your top priority. It can be very helpful if you give your customers a way to provide input, suggestions, comments, and share ideas. You can then take this information and use it to help with content creation and your plan moving forward.
Customer interaction is also extremely important so that they feel valued and appreciated.
A few final tips to keep in mind that will help you to stay focused and motivated. A membership site isn’t one that is instantly successful. It takes time, consistency, and hard work. Focus on giving the members you have the best experience possible, and don’t place so much emphasis on getting more members. Word of mouth will start to happen if you offer a fabulous experience.
It’s also important to keep up with changing times, which means using new technology when necessary, being aware of trends, and listening to your customers and giving them what they want.
All of these tips and advice can help you to create a members-only site that is not only cool but is also a huge success.
How to Make Your WordPress Site More SEO Friendly
WordPress has many advantages over traditional HTML sites that make it the content management system of choice for many new and experienced developers. It is easy for anyone with the even slightest knowledge of code to make modifications, even change the whole site’s overall look at the touch of a button. However, WordPress isn’t the best when it comes to SEO. While it is possible to have an SEO friendly website using WordPress, too many people, either because of laziness or ignorance, end up making costly mistakes that can severely hurt their rankings. In this article, we’re going to give you a few basic tips on how you can improve your WordPress site’s SEO.
Choose a New and Current Theme
WordPress changes all the time and it is always important to go with a theme that is up to date. A lot of people make the mistake of believing in the reviews when they choose a theme. They might go for a theme that was hot not too long ago but has shown some flaws recently. Or theme that once had great support but doesn’t anymore and is no longer updated.
Old themes often have obsolete pieces of code or badly formatted tags for current SEO. This is especially true of free themes. A large portion of free themes are completely obsolete and are an SEO nightmare. If you’re going to pick a theme, make sure that its code is being supported. You can also use Snap web design services to advise you on a proper theme for your site.
Improve your Sites Architecture
Increasing your site’s architecture will help your WordPress site in many ways. First, it will make your site more easily accessible to Google’s bots. That plays a major role in any site’s SEO, especially ones that are being updated constantly with new content.
Second, better site architecture usually means a better user experience. UX is now one of the most important criteria for SEO and if your users are unsatisfied with the site’s architecture and navigation, this might show in statistics. One of the best ways to ramp up your bounce rate is with poor architecture and chaotic navigation.
Revise Your Tag Strategy
Yes, the importance of certain tags has been devalued when it comes to SEO lately. But that doesn’t mean that it became completely obsolete. Using proper tags is still important and having bad tags on your site will affect your rankings. When it comes to title tags, make sure that your branding is clear and present. You should try to keep them to under 70 characters, but this rule isn’t etched in stone. You can go past that if you feel the pages demands more explanation.
Header tags are much less important than they once were, but shouldn’t be neglected. H1 and H2 tags still play a central role in how your content is hierarchized and correct from a semantic standpoint. The description should be optimized naturally and descriptive first and foremost. Image attributes, as well as names, should facilitate SEO as well.
As you can see, optimizing your WordPress site doesn’t have to be difficult. It’s all a matter of using a proper theme and providing a good user experience through proper architecture and navigation. Tags should also be optimized to facilitate ranking.