Take Your WordPress Design to the Next Level

Choosing design firms to work with when it comes to designing and maintaining your website can be difficult. There are countless companies offering a huge range of services and even wider range of pricing – how can you be sure you’re choosing the right design firms and how can you be sure they’ll be able to assist you with your unique needs as a customer? Let’s discuss some of these ways!

Use an Agency That Takes Advantage of Usability Studies

Your first stop on your quest to find design firms is to look at their portfolio of past work. Have a quick look through some of the sites they’ve made and designed and see if you like their work aesthetically. Then dig deeper and check if they align with the fundamentals of website usability. You can do this by asking yourself any number of the following questions:

Do they have content patterns in an F shape?

Studies show the most successful sites design content, especially text heavy content, in an F shape on websites. The bulk of the text at the top, a short gap, some more bulk and a punchy conclusion. Google calls this their ‘golden triangle.

Can you find important information quickly?

How long did it take you to find the ‘Contact Us’ section? If it’s an online store, was information on shipping and returns quick and easy to find?

How much text is on the site?

Studies show users only read 28% of the text on any website, and the more text there is, the lower that percentage is. Are the key messages in the text bold or highlighted? Are users more likely to read the most important 28% of text?

There are many more usability rules, and knowing some of them can help you ensure your website has the best possible chance of being as effective as possible in a crowded world wide web.

Use an Agency That Knows Modern Design and Functionality

Modern design uses clean, uncluttered, easy to use designs. Minimalist design is in and complex designs are out and design firms should know that and be applying it to the work that they do. Your website needs to pop out at visitors as soon as they land by being clean and easy to navigate and spot important information. If your website follows the latest trends in web design and layout, you can be guaranteed users of the site will feel comfortable and at home on your website. That comfort will translate into longer visits and more of your message being relayed to those customers. The longer they visit the more of what you offer they’ll see!

Customers for Life

Creating a value added company website for your customers means they’ll be back again and again and consistently rely on your company to be their port of call. But remember, only by selecting top design firms and ensuring you make the right design decisions around your company website will ensure this.