Regardless of the type of e-Commerce site you operate, be it a full-blown site with thousands or products, or a small craft shop where you sell handmade items online, it’s important that you have a steady flow of traffic.
The more traffic, the more sales you’re likely to get.
That seems easy enough, right? That is until you start to notice a decline in your site traffic. It can be frustrating if you’re not getting the results you want, and it can often be time-consuming to do anything about it.
Some of the methods you might take to boost traffic can indeed be time-consuming, but there are some simple, fast things you can do to improve your site traffic in 2017 as well.
Encourage Customers to Share User Photos on Instagram
Instagram is one of the best social media resources for anyone from bloggers to people selling things on their website, and if you’re not putting your focus here, it’s a good time to start.
One way you can boost your traffic is to encourage your current customers to share photos of themselves using your products. When you’re just starting out with this tactic, you can incentivize them with free product samples, or you could do creative marketing such as running a contest to get people to share photos.
Create Landing Pages
Another good way to increase your overall sales and boost your business is to design individual landing pages for your products.
Landing pages should be optimized, and that path can take some work and some testing, but once you find a formula that works they can be great for driving traffic to your site and getting customers to buy from you.
Refresh Your SEO
If it’s been a while since you thought about SEO, make 2017 the year you refresh your efforts in this area. SEO rules may change, but it remains incredibly important as you work to drive traffic to your site. If it’s been a while since you’ve done keyword research or analyzed your site’s SEO, it’s important that you take the time to make adjustments if necessary.
You might also find some great new opportunities for targeting a wider audience simply by using keyword research tools.
Create A Blog
Even if you have strong content on your site describing your products and everything is keyword optimized, you should still think about having a blog.
A blog is one of the best ways to strengthen the brand of your e-Commerce store, let visitors know what your business is all about, and reach new traffic. Content marketing is essential if you want to strengthen lagging traffic numbers.
Videos are the perfect way to give people a complete view of your products, and also let them get to know you. When people feel like they know you, they’re more likely to visit your site and buy products from you.
Some of the methods to drive traffic to an e-Commerce site might be labor-intensive, but there are also ways like the ones listed above that can let you improve the performance of your site with a minimal time investment.