SEO is an internet marketing instrument that can be used to achieve many things. You can use it to promote a site or a blog, attract potential customers and even manage your (or your brand’s) reputation online. For businesses, SEO is an invaluable tool that allows them to attract a lot of leads at a relatively low cost. Before you can start with your own SEO campaign, however, it is important to determine the right SEO objectives for your business.
What does your business need the most right now?
One of the first questions to ask yourself when determining the right objectives for an SEO campaign is the kind of exposure your business needs the most at the moment. Remember that SEO is an ongoing thing, so your objectives may change in the future. That said, it is important to focus on the best objectives to pursue at the moment when formulating an SEO campaign.
As mentioned earlier, there are a lot of things that can be achieved through SEO, including:
Your SEO objectives can also be a combination of these elements. When the brand is relatively new and you want more people to know about it, for instance, exposure and branding are the objectives you should be focusing on.
Who are the other players in the industry?
When determining the goals to achieve and formulating an SEO campaign, it is also important to see other businesses and influencers in the industry. You start by doing a thorough competitor research. Find out about the keywords they are targeting, the kind of results they get from their campaigns and discover ways to cut through the market and beat the competition.
On the other hand, knowing about the top influencers in the industry can greatly help your SEO efforts. If you find connecting with influencers difficult to do, you can also choose to work with an SEO agency. This SEO consultant can easily connect you with the right influencers, write guest posts for you and exchange links, all while getting the most impact in the end.
Knowing the other players in the industry will also help you understand who to beat. This is an essential part of setting your own SEO objectives.
What are you selling?
The products and services you sell influence what your SEO objectives should be. Is your site an information site or resource centre? Are you selling tangible products that customers can buy? Is sales your primary objective?
Answering these questions will help you get a clearer picture of how to approach SEO altogether. For news sites and blogs, exposure is usually the focus. For online stores and ecommerce sites, sales are the key performance indicator to monitor.
Now that you have a set of objectives to meet, setting an effective SEO campaign in motion should be much easier to do. You know exactly what to achieve and the time you have to achieve these goals. Formulate a suitable plan based on those objectives and start your SEO campaign right away.