Implementing Visuals to Your Online Marketing Strategy

Did you know that 90% of information transmitted to the brain is visual? Moreover, according to BrainRules, when we hear information, we’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, our ability to recall information increases to 65%. Considering these facts, […]

How to Create a More Innovative Culture at a Traditional Company

In some ways, a traditional company can be great. The concept of a traditional company evokes ideas of something tried and true, and something that’s followed a formula of success over many years or even many decades. Many family-owned businesses and long-standing corporations are often considered traditional in many ways. At the same time, it’s […]

4 Tips To Better Engage With Your Email Subscribers

Having an email list of subscribers is one thing, but actually engaging with those email subscribers is something else entirely. In fact, there’s literally no point to having an email list to begin with if you don’t engage with your subscribers. If engaging with your email subscribers is something you’ve been struggling with lately, there’s […]

6 Social Media Marketing Tips

Social media continues to grow, and you’d be hard-pressed to find a business that doesn’t use social media marketing to some extent to promote awareness among online audiences. However, if you want these platforms to work for you, you’ve got to approach it like the pros. Here are some seasoned tips to keep in mind: […]

As Cyber Threats Continue to Mount, It’s Time to Beef Up Your Security Measures

Cloud storage adoption is on the rise, which makes security critical. High-profile data breaches are often in the headlines. This is why it is imperative for businesses and IT teams to understand that security is a proactive, two-way street. According to Gartner, information security spending is expected to surpass $113 billion by 2020. Security can get […]

The birth of the audio blogging revolution: Anchor

In this age of information, almost everything exists on the internet. Several years ago, we regarded the internet as a collection of written content documents coming from different sources around the world. Today, almost everything can be found online thanks to the new generation of developers who might have been following some java logging best […]

Important Questions You Should Answer Before Choosing a WordPress Website

Are you thinking about starting a WordPress website or would you like to give your existing WordPress website a makeover? If the answer is yes to either of these questions, you need to think carefully about the WordPress theme you select. There are many excellent themes out there, but there are also themes that could […]

Are Chatbots Right for Your eCommerce Site?

Odds are you’ve already interacted with a chatbot without realizing you’ve done so. If you have an iPhone, Siri is essentially a voice-activated chatbot. Another example is Amazon’s Alexa. According to Amazon, Alexa provides capabilities that enable customers to interact with devices in a more intuitive way using voice. One of the capabilities of Alexa […]

Simple Ways To Boost Traffic To Your e-Commerce Site in 2017

Regardless of the type of e-Commerce site you operate, be it a full-blown site with thousands or products, or a small craft shop where you sell handmade items online, it’s important that you have a steady flow of traffic. The more traffic, the more sales you’re likely to get. That seems easy enough, right? That […]

Responsive web design – three mistakes to avoid

There is no doubt about it, if you have a web presence; you need to make sure it’s accessible from as many different devices as possible. If you do not do this you stand to lose out on a significant potential audience. If you speak to a specialist in ecommerce website design, they will tell […]

Guest Posting Your Way to Blog Success

When you first start your blog, finding ways to bring in consistent traffic can be a major challenge. One way that many newbie bloggers have made this transition easier is by guest posting. So, what is guest posting? Well, essentially, it means that you offer to write a blog post for another website. The post […]